4 Spring Blog Topics That Will Get You Excited To Write!

You probably already know that blogging is a fantastic way to keep your website at the top of the search results. The consistent updates to your site tell search engines that your page is active, the additional pages help feed results, and the language on each blog (probably related to real estate) tells Google, Bing, and Yahoo that you are relevant to the real estate industry.

Keeping your updates consistent is crucial. So here are four topics to get you interested in making your blog is up to date!

UPCOMING EVENTS

There are plenty of things to get excited about as spring approaches. No matter where your interests lie, you can find something to get passionate about as you update your blog. You may want to highlight religious events and opportunities during Easter and Passover, outdoor festivals, Earth Day offerings, or event gardening get-togethers and meet-ups. Offer your readers a list and commentary of all of the springy events they can take advantage of. They’ll see you as a fantastic resource and community guru!

SPRING CLEANING

Whether you’ve tuned into Marie Kondo or not, spring gives all of us an itch to get organized! Post your best tips and tricks, links to articles with advice, or a branded checklist of spring cleaning ideas. This is a great opportunity to offer ideas on how to spruce up the house if readers are considering selling in the next year. Point your readers toward trendy colors and styles they may want to include in their home for just such an occasion.

DINING OUT

Texas towns offer plenty of amazing outdoor eating opportunities. Invoke the feeling we all love of enjoying a perfect spring evening eating out on the patio. Direct your audience toward the best outdoor eateries and farmer’s market. The fresh feel we all want in the springtime can be easily found in places like these. Plus, your knowledge about all things local will quickly paint you as a neighborhood expert for potential clients.

SPRINGING FORWARD

Time to enjoy the great outdoors!

More daylight hours mean more opportunities to get outside! Nature walk idea, park listings and reviews, backyard games to play with the kids, or even neighborhood picnic recipes will delight your outdoorsy followers. Keep your phone on hand to capture your own adventures and include those in your blog posts to get readers excited about the great outdoors!

Are you getting the most out of your social media? Here’s how you can tell.

Whether you’re just using Facebook regularly or handling your business across many social media profiles, a regular audit of your social media presence is important. An audit for your social media pages is like getting a tune-up at the garage – you can learn a lot from regular review, and know when it’s time to make a change.

Audit Checklist

Here are the steps you need to take as you audit your pages.

Make a list of all of your social media profiles.

Include the following items on your list:

  • The social media network (Facebook, LinkedIn, Twitter, Instagram, Pinterest, etc.)
  • The URL
  • Your profile name and/or description
  • Number of followers, connections, fans, etc.
  • The date of your most recent post or upload activity

Once you’ve got your list together, ask yourself the following questions:

  • Am I using this platform regularly? If not, do I have time to start using it regularly?
  • Who am I trying to reach on this account?
  • What are my goals for this account? More followers? More interaction? Lead generation?
  • Are my competitors on this platform?

If you aren’t using or able to use the platform regularly, or if you’re using it regularly without reaching your target market, it might be time to cancel the account. Your list will give you a good idea of what is working and what isn’t. Don’t be afraid to cancel or deactivate an account that isn’t getting you anywhere.

Do A Consistency Check

Are the logos and descriptions the same for each page, so that your followers can easily identify you? Though each social media platform has its own tone – LinkedIn, for example, is much more formal than Instagram or Twitter – you want your branding to be consistent across all pages. This gives your audience a clear idea of who you are and what they can expect when they do business with you.

Do a URL/Username check. If you’ve got a strong presence on one platform, you want it to be easy to find you on another. Change your profile names and URLs if you’re able, so that all area consistent.

Follow Up Regularly

Now that you have an idea of what your pages look like and the attention you’re giving to them and getting back from them, check in periodically. Once a month or so, update your list and compare it to the previous one. Are you posting more? Are you engaging more? Is your following growing? Make adjustments as needed and keep checking back until you see some positive movement – then you’ll know you’re on the right track.

Remember, social media is a great tool if you use it well. You get what you give – so give it lots of attention, keep an eye on your progress, and you’ll see results in no time!

Ivy Edwards Moves to Memorial!

As our Memorial office continues to grow, we welcome IVY EDWARDS to the team!

Ivy has been a part of the Frontier Title family for 3 years, spending time in our offices in Katy, Lake Houston, and The Woodlands.

Prior to her career with Frontier, Ivy spent 13 years in the real estate industry. She loves a completely processed file. She does this by establishing and following processes, systems and procedures. Originally from Nebraska, Ivy grew up showing cattle and horses. She enjoys gardening, Mexican food, and spending time with her husband and children.

Along with her knowledge and experience, Ivy brings the same quality customer service you’ve always come to expect from Frontier Title.

IVY EDWARDS
Escrow Officer
O 713-893-0553
iedwards@frontiertitletexas.com

Marketing Your Business in February

February is here already? The year isn’t going to slow down anytime soon, so let’s look at a few ideas to keep your marketing plans on schedule!

Start Looking at Spring Marketing Plans

We’ve got a couple of big things coming up in the spring – decide what works best for your business. You can remind your contacts about Daylight Savings Time on March 12, look ahead to Easter in mid-April or Earth Day on April 22. Use these key dates as a way to connect with customers new and old.

Revisit Your Annual Marketing Plan

You got this one taken care of in January, right? If you didn’t, it’s not too late to plan ahead for the rest of the year. If you did set up a marketing plan, now that you’re a month into the year, you should have a little bit better understanding of how it may work. Were you too ambitious? Too lax? Just right?

Social Media Focus: Spring Cleaning

With the holidays behind us and warm temperatures ahead (especially for our San Antonio and Houston audience!), many people are feeling the itch of clutter. Highlight tips for organization, cleaning, decluttering and more on your social media accounts. Help your contacts get that nice and fresh feeling!

Social Media Challenge: Who Are You?

In January, we challenged you to set aside some time to focus on social media. This month, we’re taking it a step further and we’re challenging you to post about YOU at least once a week. Tell your followers who you really are, whether it’s a selfie at a new listing, info on a new restaurant you tried, or info on your involvement in your community, church, school, etc. More people choose to do business with people they know – so let them see the real you!

Do You Have A Perfect Tagline?

There are many companies that can be identified just by their tagline or slogan.

“Just Do It”

“Melts in your mouth, not in your hands.”

“The quicker picker upper”

We’d like to bet you can identify the companies associated with the taglines above just by the line alone. The good news is, you don’t have to have a global platform to benefit from a good tagline. Local brands and small businesses can still make a memorable impression with a unique slogan. Don’t have a tagline yet? We’re here to help.

Find Inspiration In What You Already Have: Most potential customers will see your business name and logo before they hear your tagline. Let the look of your logo and the qualities of your business lead you into a strong slogan.

Don’t Overcomplicate It: You want your tagline to be something catchy and memorable. Don’t get too wordy or complicated. Most of the world’s best-known slogans only have between 4 and 6 words. Use words that are easy to understand and define, and make sure the wording of the tagline flows easily so that clients can remember it well.

Brainstorm a Word List: Aside from using obvious real estate terms, think about what makes your business stand out from the competition. What’s important to you? What do your clients say about your quality of service? After you’ve made a word list based on these things, focus on the words that seem to call out to you. Focusing on words that hold some personal meaning to you will get you closer to a strong line.

Use A Call To Action If It Works For Your Brand: Consumers respond well to action words and encouragement. Think about Nike’s “Just Do It” or McDonald’s 80s slogan, “You deserve a break today.” Don’t underestimate the power of suggestion.

Consult Friends and Family: Don’t rely solely on your own opinion. Seek out the opinion of those important to you. They may catch something in your new tagline that you didn’t hear or offer a word or two to inspire a great change. Keep in mind as you ask around that you’ll never please everyone. Don’t let one or two negative comments sidetrack you from finding something you love.

Let It Go: Not every strong business has a slogan. And no slogan is better than a bad slogan. If you can’t create a tagline you’re crazy about, don’t sweat it. A lot of businesses can get by without one at all.