Happy summer! As we know, the summer months can be a little crazy (in a good way) in the real estate world. Hopefully, your business is booming and we'll be seeing your happy face in our office several times in the next few months. Whether things are going strong or you're wondering when you'll get that next client, this is no time to let your marketing efforts fade away. What can you do this month to strengthen your future business?
Keep An Eye On The Calendar
It seems like everyone is offering some kind of promotion for Independence Day. If you're worried about getting lost in the 4th of July crowd, there are fun holidays throughout the month of July that might be fun to celebrate. What about an ice cream social in your neighborhood to celebrate National Pecan Pie Day (July 12) or Vanilla Ice Cream Day (July 23)? Even with the constraints of a global pandemic, you can find creative ways to celebrate these fun holidays. E-mail a recipe for homemade ice cream or, better yet, feature a video of yourself learning to make pecan pie. You can also begin to think a little further ahead to Back To School in August and host a social distancing school supply drive.
Stopping in to visit your past clients’ houses is not a great option these days, but sending a cute gift via snail mail allows you to take advantage of some summer themes. Consider a S'mores kit, beach pail filled with goodies, or gift cards to get ice cream or frozen yogurt or to see a movie once things open back up!
Social Media Fun: Party Time
Social calendars fill up during the summer months. Use your social media pages to feature easy-to-make dishes and desserts to bring along to those summer cookouts and 4th of July parties, DIY party decorations and ideas, and pool safety tips, among other ideas.
A big part about being the go-to-person about community and neighborhood information is staying informed and keeping your audience informed. Make sure you understand current shelter-in-place orders and help your followers brainstorm about ways to make summer fun, even when traditional vacations and beaches are no longer options.