If you have a Facebook business page, you’ve probably noticed that your page is looking a lot more polished these days. With an updated layout, including a very clear side menu and distinctly different look from your personal page, business pages are taking on a “website” look.
Unfortunately, that’s not the only thing that has changed for businesses. When user feedback reported that people were dissatisfied with the ratio of business to personal posts on their newsfeeds, Facebook changed their algorithm to make it harder for business posts to get attention.
So what can you do about it?
Starting in March 2016, Facebook’s algorithms started heavily favoring Live Videos. In real estate, this is an easy format to use. Show off a new listing! Introduce a vendor! Take your audience through a day in the life of an agent. Your followers will get a notification that you are “going live” and pull focus to your page.
Facebook favors popular posts. When you post something new, ask family and friends who you are comfortable with to like or share the content. The more likes, shares, and comments a post has, the more likely it is to appear on a someone’s feed. Be careful with this one and use it sparingly – you don’t want something to seem inauthentic.
POST AT THE RIGHT TIME
For maximum interaction and visibility, post when other businesses and personal pages may not be active. Early in the morning and late at night are slower posting times and your post has a higher likelihood of reaching viewers’ feeds as soon as they wake up!
In comparison with almost any other form of advertising, Facebook Ads are very affordable. You can set your budget starting around $5.00 a day and limit your total expense upfront. When targeted correctly, these ads are well worth their minimal cost!
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