It’s no secret that digital marketing is the easiest, and often cheapest way to meet your next customer. More than 75% of American adults have a mobile phone with a data plan. The entire internet is at our fingertips, in our back pocket, and in our purses. With social media growing each year, online is the very best place to showcase your business.
if you’re marketing an Open House in the near future, here are some ways you can best take advantage of our constant access to the web.
Make Good Use Of Video
Videos have a much higher rate of engagement than photos do. And with such a wide variety of apps on the market that make creating videos and slideshows simple, there’s no excuse for not marketing one. If you’re looking for something extraordinarily easy, check out Quik (Free), which creates interesting and unique videos, complete with music, using photos you choose. If you want a little more control over your videos, our pick is Pinnacle Studio Pro ($12.99, but worth the investment).
Create a Facebook Page for the Property
Go to http://www.facebook.com/pages/create.php to create a page for your property. Select “Local Business or Place”, the “Real Estate” as the category. Use the house address for the business name and add your own information as the contact. By inviting people to like this page, you’re focusing your attention on a smaller, but more responsive group and avoiding spamming the news feed she of people who aren’t interested. You can also boost and advertise posts to reach a better demographic for your listing. Once your page I see set up, create an event to promote the specific Open House dates.
Create an eFlyer
For this, you can use an email service like MailChimp or Constant Contact to create a flyer and distribute it to your full list. If you want a little more creativity, try an app like Canva, which makes it easy to create images and pdf files you can pass along. Don’t forget to post your eFlyer on social media, too! Include links to your single property website, facebook business page and more.
Submit, Submit, Submit
Submit your Open House to event websites. There are obvious chouses, like Realtor.com, but do not skip sites like Craigslist, LinkedIn, and Eventbrit
On the day of your Open House, arrive early and walk your followers through a live showing. Show off the unique features of your listing. But don’t stop there. Go live again as prospective buyers arrive ano get some real time reactions as they view the home