Every year as the school year begins homes sales invariably decline in September from August – kids are back to school, families are adjusting to the new routine, and buying or selling is the last thing most of your potential clients are thinking of. Instead of waiting for the phone to ring or complaining about the lack of business, now is the time to get to work and make your business the best it’s ever been! Here are a few places to start…
1. Send some handwritten notecards to clients.
You may start with the best of intentions, planning to send follow-ups and thank yous shortly after your clients are in a new home, but did you actually do it? Now is a great time to reconnect. Thank them, inspire them, and just say hello. But make sure you’re sincere in your approach or your time will be wasted!
2. Take a good look at your brand.
Branding is so much more than just your logo, but it certainly starts there. What message are you trying to send to your audience? Does your logo reflect that? And when you’ve made sure that it does, how does that message filter through your business cards, social media, print materials, and more? With time on your hands, you should be able to streamline your message, ensuring that your potential clients get the same first impression, no matter where they find you.
3. Take a small business class.
We’re not just talking about real estate courses here. Scroll through sites like Eventbrite.com and Eventful.com to find classes on marketing, branding, networking, etc. You’ll make new friends (and potential clients), learn new skills, and become more confident in your abilities.
4. Round up some testimonials.
Send out a sweet email asking for reviews, or search your business name to see what people have been saying about you. Did you know you can embed any tweet in your website? Simply click “More” on the Tweet you want to embed, then select “Embed Tweet,” then copy the code that pops up and place it on a Praise or Testimonial page of your website. Boom.
5. Revamp your website.
Old-fashioned or outdated website design can do more than turn off customers — it can tarnish your reputation and hurt your search rankings. It’s important to do a website redesign every so often to keep things fresh, update your look and keep the technology current on the back end as well.
6. Create a solid marketing plan.
Break down your promotions (New Year, Fourth of July, Back To School, etc.) and plan what you’ll need to do on a weekly and monthly basis.
7. Make a Social Media Calendar and schedule your posts.
Two of the key elements for social media are timing and consistency. In your downtime, plan what you’d like to post and use Facebook’s scheduling services (or a tool like Hootsuite, if you’re using more than one social network) to plan months in advance!
8. Write a few blogs.
Blogging is a great way to add content to your website, offer great information, boost your search results and MORE. What are you passionate about – can you relate that to your business? Are you a foodie who knows the best spots in town? Are you really into staging? Turn these into blog posts and schedule them regularly – with some real time set aside, you could schedule and write 12 blogs – enough to post once monthly for a year!
9. Make a financial plan to save up for that next big purchase.
What purchase would change your business? Have you been putting it off? Evaluate the cost of your existing business tools and services and see if that money might not be better spent toward the purchase of something more effective. Make a chart or a schedule if that helps and you’ll be well on your way to better business growth.
10. Do something that has NOTHING to do with your business.
Take a cooking class, write another chapter in your novel, paint or sew…give your brain a break from the stress of work and use your time to refresh and renew your soul
11. Organize your computer files.
Seriously – how many times have you complained to yourself about your computer’s lack of organization. It’s a simple change, but one that will really make your life easier and your work more productive.
12. Check out some free ebooks!
A quick Google search for ebooks on specific will produce some great results. Sites like BookBoon.com offer free ebook and textbook downloads (some with email sign up requirements) and you’ll be able to exercise your mind and learn new skills!
So there you have it – downtime doesn’t have to be a drag! Use your time wisely and your business will benefit!