Autumn is on its way! In Texas, that means more football than falling leaves, but there’s still a distinct feeling in the air throughout the fall months, and with some of the ideas below, you can use it to your advantage when it comes to lead generation.
There’s always something to do in the fall months. From high school athletics to community festivals, there are wonderful opportunities for sponsorship and involvement. Go a step further than placing that ad in the football program and volunteer your time. It will give you a chance to talk to people instead of just hoping your ad catches someone’s eye.
This is a great time to sponsor a food or clothing drive for the less fortunate. Partner with a local business and spend a day collecting items for those in need. Bring along some refreshments to hand out to your new friends.
Refer Your Fall and Winter Weather Vendors
Remind your mailing list about your favorite gutter cleaners or lawn clean up crew. As your clients prepare their homes for colder weather, you’ll be able to keep yourself in the top of their mind by helping them find good help quickly.
Help Your Clients Prepare
Create a Winter Weather Prep checklist or ebook that visitors to your site can download by signing up for your email list. The information will be useful, and you’ll be able to keep their attention with future emails.
Beat Them to the Punch
Every business sends Christmas greetings, and most homes are so inundated with cards that promotional mailing gets completely overlooked. Get a step ahead by sending a Thanksgiving card and recipe to your mailing list!
There are great dates to take advantage of during the fall season that may help you reach a new audience. Remind your constituents of these dates or plan special promotions around them.
October 3 – Rosh Hashanah
October 10 – Columbus Day
October 12 – Yom Kippur
October 31 – Halloween
November 6 – Daylight Savings Time Ends
November 8 – Election Day
November 11 – Veterans Day
November 24 – Thanksgiving
Sources and Further Reading:
Fall Real Estate Tips
20 Fresh Fall Ideas for Generating More Leads
3 Fall Marketing Ideas for Real Estate Agents