Postcards, websites, knocking on doors…while these ideas are tried and true, marketing ideas are changing quickly. Below are some unique selling ideas that we’ve been seeing and hearing about – let us know what you think!
Text Message Marketing
By using a service like TextRock.com you can get a unique text code that sends home information to users’ phones – they opt in by texting your special number, found on the for sale sign in the yard. You can help prospective buyers learn about open houses, price changes, and more, while building your list of leads. A service like TextRock costs around $99/month.
Let people try before they buy by using Airbnb. This is truly unique and requires an open-minded seller, but it’s a plan that would definitely make a splash. The current homeowner would need to make their home available through Airbnb, but this isn’t difficult. Airbnb is such a trendy service – this kind of offer makes you appear to be a cutting edge agent and gives buyers confidence in their purchase.
With blogging being big business these days, it’s a great idea to seek out partnerships with local home decor and design bloggers. If you’ve got a beautiful or unique home, ask one a blogger to view the property and post a review of the home. You’re instantly getting new, interested eyes on the property.
Part of selling a home is selling the neighborhood, right? Take your social media followers on a virtual tour of the neighborhood. Move beyond the features of the home and take some live videos of restaurants, stores, playgrounds, and other nearby features of the neighborhood. Live videos are all the rage on social media – viewers spend 3x the amount of time watching live videos than they do watching uploaded videos.