Creating a Niche Market for Your Brand

Even if you’ve been in business for a while, you might find yourself struggling to feel “at home” in your career. If this sounds like something you’ve experienced, it may be time to identify your niche. In real estate, there are so many to choose from. And, while you may want to keep yourself available to a large audience, tightening your focus could unlock much bigger success.

While you may be tempted to keep your business open to anyone and everyone, you could be hurting your own business with this philosophy. Niche market definition allows you to create a dedicated community for your business; you’ll become known for what you do BEST.

From first-time buyers to seniors to luxury buyers and sellers, there are benefits to finding and developing your particular market. But where do you start? advises to ask yourself the following 4 questions for starters. Now, this is no quick quiz. They suggest taking a full hour to process each question, 15 minutes for each one.

1. What do you do best?

Make a list. What are your best talents and skills? Determine both what you do best – and what you don’t. It takes maturity and confidence to take an honest look at yourself and your business.  If there is something you don’t do well but would like to, is it worth whatever time and money it may take to develop the skill? It may be more beneficial for you to focus solely on what you already have.

2. What about your job do you enjoy the most?

With this question, your goal is to make sure that your heart and head are in the same place. You may be great at something that you don’t particularly enjoy. You may really enjoy something you aren’t particularly suited for. Your aim is to find that “sweet spot” where you heart and brain agree. Take a look at your list from Question 1 and rank your skills in order of most to least enjoyable.

3. What do people need?

Back to your list of skills – now take another look at determine which skills are most needed in your industry. If you’ve got a great skill that isn’t needed, it won’t do you or your clients any favors. Think about the questions your clients ask and the needs you see in your current audience – which needs can you match with your skills?

4. Where can you find the most financial benefit?

Consider the different niches in which you can see yourself. First time buyers make up a whopping 37% of the market while luxury homeowners are in at just 8%. However, because luxury buyers spend more money, you’ll need fewer clients. Almost 50% of Millennials own their homes, while 71% of Gen Xers and 78% of Baby Boomers are homeowners. You’ll need to match your skills with the market and financial set up that brings you the most benefit.

With these 4 questions answered honestly, your niche should become clear to you, giving you the information you need to market yourself properly and reach an audience that needs you the most.

3 Ways To Keep Your Team Invested

In our last blog, we wrote about how to handle an employee who becomes a competitor. While there are steps you should take if this ever happens to you, there are also ways to prevent it from happening. Employees and team members who feel valued and respected don’t feel a need to leave.

Keep The Focus On The Team

As the head of a successful team, there may be a temptation to view your own position as the most important. The truth is, your position relies on your team members and employees for growth and continued success. Almost everyone has been at the mercy of a boss who didn’t value employees and it typically ends in separation. Know what is going on with your team. Respect their time, skills and obligations and recognize their achievements so they can see how important they are to the success of the whole.

Make Room For New Leaders

Just because you can do a job doesn’t mean you’re the best person for it. If one of your team members excels in a certain area, look to them to lead the other members of the group. By placing them in positions of leadership, even just by the way you treat them, you are transferring a bit of ownership. That sense of ownership turns into investment and, in the long run, your employees will understand their value.



Speak Clearly

If you’ve ever worked with a boss who didn’t make their expectations clear, you’ll recognize the importance of this point. Without strong communication, employees are left feeling confused and disconnected, unsure of how to please you or make improvements. Be direct and clear about what you need to see so they can see how they’re contributing to the big picture.


Is It Time To Grow Your Team?

Frontier Title Texas | Real Estate Advice

Business is going well and you seem to have more on your plate than you can handle. The idea of adding to your team is starting to feel not only achievable, but necessary. But how do you know when it’s really time to grow?

Here are a few signs that point to necessary team growth:

You’re spending most of your day resolving problems on current transactions or losing time doing paperwork.

This could be a signal that you’re not able to focus on your work. Hiring a team member or two will let you each play to your strengths and free you up for continuing to build the business. Paperwork is something with which a newer agent or assistant should be able to easily assist you.

You are not conducting lead generating activities.

This is how your business grows. If your time and attention is pulled away by other things, you and your business will grow stagnant.

No matter how hard you plan, you just can’t stay on top of things.

When business is booming and you’re the only one working on it, there’s no way you can stick with a plan. When you have to choose between working on your business or finalizing a contract, you’ll choose the contract every time. And your business will suffer for it.

Your work/life balance is way off kilter.

If you wake up and open your email, and fall asleep doing the same, you’re overworked and that can lead to dissatisfaction or even depression. Find some balance by letting someone help you.

If any (or all) of the above statements rang true for you, it’s time to grow! The good news is, it’s time to find someone to ease your burden. The bad news is, you’ve got to find time to hire!

The question is: are you ready to create a team? Or would your needs be satisfied with an assistant or part-time help? Hiring a team requires a lot of work on your end. You’ll need to create policies and procedures, as well as a system that you and your new employees can stick to. Whichever route you choose, take it slow. This is something you want to do well, so don’t rush into a new hire.


Marketing Your Business In March

Spring is here! While some are getting the itch to declutter and clean, it’s a great time to declutter what isn’t working in your business and make some new marketing plans!


Start (or beef up) your Instagram account

Here’s some big news – Instagram is now featured and shared on more websites than Twitter. While Twitter still has more account holders, this news means that Instagram is still growing steadily and more and more businesses and blogs are turning toward this trend. If you haven’t already set up an Instagram account, now is the time to do it! With a visual business like real estate, you’ll be missing out if you don’t.

What’s Coming Up?

April has some fun you can feature on social media and other marketing. April Fools Day, is of course, a lot of fun. Passover and Easter fall on April 10 and 16, respectively. But don’t miss out on sending your clients and followers tips on green home living and recycling as Earth Day approaches on April 20.

Social Media Focus: Green Living

As we mentioned above, Earth Day on April 20 will have a lot of minds turning toward recycling and green living options. Highlight your local recycling center, tips on conserving water and energy at home, and growing your own vegetables. The spring season will have your followers craving this info.

Social Media Challenge: Make a Plan

Some entrepreneurs may like to “wing it” in their social media marketing. But in this day and age, social media provides the most affordable way to reach your followers. You can get in on their everyday conversations and promote your business, free of cost (unless you choose to run an ad). Your social media marketing should receive just as much attention, if not more, than your other forms of marketing. Sit down and ask yourself what you want to accomplish on social media? More followers? More leads? More visibility? How will you get there…by posting more regularly, by running occasional ads, and by developing a strong and consistent presence online.

6 Online Courses That Will Help You Grow Your Business

In the busy world of real estate, there is no such thing as “free time” or “extra time.” Many agents live in a constant struggle between wanting to grow their business and finding the time to do so. With the growing world of online education, the time is yours. You can take an online class to grow your business at little to no cost and with the little time you do have – 15 minutes in the morning? 20 minutes at lunch? Right before bed?

We’ve collected a sampling of 10 Online Courses that cost next to nothing (and sometimes nothing at all) to help you gain new skills and boost your biz!


Kutztown University of Pennsylvania: Identifying Your Sales Strategy: This free course includes client needs, service differentiation, targeting and sales talent acquisition. A slide presentation with audio guides the student through sales forecasting, budgeting and presentation skills. They also address challenges to an effective sales strategy.

UDemy: Get Clients and Results at Networking Events: For $15 and 2.5 hours of your time, you will learn how to meet and create business relationships, with the right people that can help you, at any networking event or gathering. You’ll learn how to feel confident and authentic at any event and how to spread the word about your business through those meaningful friendships you form.

Social Media

Alison: Diploma in Social Media Marketing: Alison’s free course covers “the concepts and application of social media marketing and will equip you with the skills to plan and implement a successful social media marketing strategy while offering you social media certification.” Whether you run a business Facebook page, want to find more followers on Twitter, or just want a better understanding of social media principles and concepts, this is your course. You can start at any time. Expect to put 15-20 hours into it overall, and when you’re done, you can even test for a certification.

DS106: Digital Storytelling Course: Digital Storytelling is an emerging term meaning to tell your story in your own words using technology. In the world of real estate, this skill is especially important. Clients want to know the “real you” and getting a handle on Digital Storytelling will allow you to get more personal in your social media pursuits. The free course is offered throughout the year through the University of Mary Washington. You can start or stop the course whenever you’d like.

CopyBlogger: Internet Marketing for Smart People: You don’t have to be a genius to get a grasp on Internet Marketing. CopyBlogger offers an email course to help you master it all. The course is an ongoing email newsletter in 20 parts so you can move ahead at your own pace.

Personal Growth

UDemy: Social Success – Natural Confidence!: We all know that the secret to sales, networking, and likability is confidence. However, social stressors, anxiety, past rejection, and more can make feeling and acting confidently seem like an impossible task. This affordable ($15) course will walk you through 6 steps to more natural confidence. They promise to help you let go of anxiety, discover more about yourself, and find new opportunities.

UDemy: Postivity Camp: In 12 free lectures, UDemy promises to give you a more optimistic outlook on life. As they say, “The ability to think positively can make or break your career. We’ll look into strategies that help manifest optimism so you can overcome challenges that come your way.”


Are You In A Business Rut?

It happens to all of us. Suddenly, nothing seems to be working with your business. You’ve lost passion and motivation is nowhere to be seen. You’re not alone. And the good news is, if you find yourself in a business rut, we’ve got a few ideas to get you through it and on the road to success again.


The first step to solving your problem is admitting you’ve got one. Say it out loud, acknowledge that this is happening. You may even consider telling a trusted friend or colleague who can encourage you through a lull. And ignoring the problem could just get you deeper into a rut.


In your downturn, it’s not going to be easy to pinpoint exactly one problem. But, if you’re feeling a lack of energy in your work, it’s important to know if you’ve lost passion in your career, or if there are smaller issues causing you to want to give up, whether it’s for a day or for longer. Figure out where your dark cloud is coming from and you’ll be a step closer to solving the problem and getting yourself “back in business.”


Business owners and entrepreneurs tend to focus on the “public” side of the business and let the “behind the scenes” work suffer. Chances are, there are things you want to accomplish in your business, but you lack the time to do them because the daily business itself gets in your way. Take some time to write down or type out every single idea that comes to mind – don’t focus on whether it’s a good idea or a bad idea, just write it down. As you write, you’ll feel inspiration starting to bubble up and you’ll realize what your next step will be.


If you don’t already have someone in your life who inspires and convicts you, it’s time to find one. This doesn’t necessarily need to be someone in your same industry, but someone that you admire professionally and personally. If it’s hard to think of a mentor in your network, find one online – even long distance! Search for others whose businesses or professional style you admire. If you haven’t met personally, send a short email telling them about yourself and asking about mentorship. The worst that can happen is you get a “no” and you move on to the next.


When you feel knowledgable, you’ll feel better about yourself and your work. There are a myriad of options available for affordable online courses and free webinars in every topic under the sun – marketing, social media, sales. If business is really bumming you out these days, use your time to learn something completely new. Take an art class or learn a new language. The confidence you’ll gain from a new skill could be just what you need to change your attitude.


If you know you’re going to be slacking off a little during your slump, why not use your downtime better? Instead of sitting in front of your computer for 30 minutes and trying to convince yourself to work, take a 30 minute walk around your neighborhood. Or, take your “work” to the beach or the mountains, and give yourself a mini-vacation to inspire your mind.


A mile-long to-do list can be just enough to keep you in your slump. Don’t try or expect to conquer it all at once. Set goals you know you can accomplish. For example: Between 9am and 10am, I’ll make three phone calls. Or: By lunchtime, I will have accomplished x, y, and z. Break your work into small pieces and handle only the next thing.

Remember, setbacks are normal. It’s a part of the game. Acknowledge that there are things you can learn from this. Recognize that you will eventually emerge, ready to take on your work with a new and inspired vision for your business.