Download Now: Weekly Social Media Planner

If you’ve spent much time on the Frontier Title Company blog, you know we’re always encouraging our real estate agent friends to spend more time promoting their business through social media. This month, we’ve made it one step easier with our downloadable Weekly Social Media Planner.

By spending just 15 or 20 minutes planning ahead each week, you can grow your following and generate more relationships online. When you fill out this planner, make sure to follow up with your results. Take note of which posts get the most attention, what time generates the most engagement, and how your page grows over time.

To download, CLICK HERE, then save or print.

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6 Steps To An Instant Connection

It’s a well-known fact that first impressions go a long way. In fact, it takes most people a quick 7 seconds to form a judgment on someone they’ve just met. With that in mind, we’ve compiled a list of ideas to help you appear more confident and capable – and connect to your prospective client.

BLOG Connect with Client

  1. Relax. Take a few moments to yourself before meeting your new client, even if that means sneaking off to the restroom. recommends the following exercise to de-stress. Begin by closing your eyes. First notice which parts of your body are tense. For 30 seconds, breathe in slowly to the count of five, and then exhale slowly to the count of five. Repeat this three times. Now, yawn a few times and notice if it relaxes you. Now stretch your body, beginning with the muscles of your face, scrunching them up, then stretching them out. Then gently move your head from side to side and front to back. Scrunch your shoulders up and then push them down. Next tighten your arms and legs for a count of 10; then relax and shake it out. Take a few more deep breaths. Once more assign a number to your state of relaxation.  
  2. Posture. The connection between mind and body is fascinating. By altering your posture, your mind automatically adopts a new tone. Before walking into a meeting, open up your arms and chest and straighten your back. Your mind will follow suit and you’ll notice a more relaxed, confident feeling.
  3. Be Positive. Take mental note of your emotional state. Are you frustrated? Rushed? Stressed? If so, give yourself some time to write down or say out loud three positive thoughts to put yourself in a positive frame of mind.
  4. Smile and Make Eye Contact. These two tips, while on the obvious side, will make your client feel comfortable, well-liked, and important to you.
  5. Interview. People love talking about themselves. Treat your meeting like an interview and learn as much about your new client as you can. Most of us give verbal cues about what we want to talk about, so pay attention to clues within your client’s answers on what to ask them about next.
  6. Stay Calm. A calm attitude and slow, deliberate movements will earn trust. You’ll appear as an authority and a leader in your field.


These tips are strong as stand-alone ideas, but will help you gain trust, assert authority, and show your confidence in a great way during that all-too-important first impression.


3 Ways To Improve Your SEO To Generate More Leads

It doesn’t matter if you’re the best real estate agent in the city, if you don’t have leads, you won’t make any money. Finding new clients can be frustrating, but we have a few ideas that may help when it comes to creating a website with a high SEO.

It requires a little patience, but in the long run, optimizing your site will generate more traffic and more leads. In brief, optimizing your site is a little like setting up guideposts for search engines like Google. When someone searches for something like “Real Estate Agent”, the search engine looks at a couple of different factors to determine what pages show up first in your results. These factors include age of site, number of pages, unique information, frequency of updates, and, of course, the words on the page, among others. This is why you’ll often see Zillow and Trulia at the top of results – they’ve easily got most agents beat on age of site and number of pages.

How can you optimize your site for a higher ranking?


The actual words on your site are, of course, a big deal for search engines. Most important, you want to make sure that the words you’re using on your site are words that potential clients will be searching for. For example, your designations are important, but are buyers and sellers going to know and search for industry terms like ALHS, e-PRO, and GRI? Keep this information, but check your site for “search terms” like “homes for sale in Stone Oak” or “Cypress real estate agent.”

If you’re comfortable with the back-end of your site, you can also add helpful terms to your images, page title, and more. For example, when you post a picture of a home, the photo title may be a string of numbers or even “123-main-street.” By changing these titles to something like “home-for-sale-77494”, you’re giving search engines one more clue that your page is relevant to the search.

Frequent Updates

Next, you can make more frequent updates, through a blog, for example. By posting regularly (even once a month), you’re showing sites like Google that your webpage is active and current. If you set up your site a year ago and haven’t changed it since, search engines aren’t going to want to show your page to visitors. It’s also a good idea to check your site every couple of months and update outdated information.

Unique Information

Having unique information on your site is very important. For example, a certain real estate brokerage recently rolled out a brand new website service for all of their agents. Included on these sites are 5 sample pages and 4 sample blog posts. All of these pages have exactly the same content. When a search engine scours the web for relevant information, it will find thousands of pages that are identical (except for contact information and agent names). Search engines don’t know what to do with thousands of pages that look exactly the same and will feature them much lower in results than pages that have original content. If this sounds like your website, the best thing you can do is rewrite the pre-fabricated content you were given to reflect you personally and professionally. This will benefit your SEO, but you’ll also be creating information that your clients can use.


Be Patient

It takes about 60 to 90 days to see results from SEO improvements, and may take as much as 6 to 12 months for newer websites. Improving your SEO is a long-term project with big results, so keep making updates, posting original content and checking your site for search terms, even if you aren’t seeing immediate changes. In the long run, you’ll be building a site that search engines want to feature and, of course, that offers great information to prospective clients.


These Phrases Could Be Costing You Sales

You may not be aware of it, but your own personal jargon could be working against you. If you’ve been facing some rejection in the marketplace these days, it might be your phrasing. To see more success in sales, “Stop saying certain words and phrases that signal you’re there to sell something. Instead, use every word you say to portray that you’re an expert who is graciously and generously making yourself available to help them,” writes Pete Caputa of

Here are some good places to start eliminating:


The ums, uhs, and you knows have to go. Take another step forward and get rid of honestly, actually, and obviously, among others. These words are unnecessary and can make you seem as if you are stalling or unsure of what you are saying. Speaking slowly and measured will help alleviate the need most of us have to add words where they aren’t needed.

Qualifiers: Very, Really, Rather, Quite

Remember that scene in Dead Poets’ Society? Robin Williams, as Professor John Keating, tells his students to “avoid using the word ‘very’ because it’s lazy. A man is not very tired, he is exhausted. Don’t use very sad, use morose.” The next time you catch yourself using one of these words as a qualifier, do a quick check in at and build your vocabulary for the better. Your intelligence will come across, building your credibility and your client’s trust.

“Thank you for your time” and “I don’t want to waste your time”.

This one is tricky because it sounds so pleasant. While it is polite, it devalues your own expertise. Caputa writes, “When you thank them for their time, you’re implying that they did you a favor, but that’s not the way they see it. They gave you their time because you were helpful, and they’ll continue doing so if you continue to be helpful.” To offer the same formality while maintaining your authority, try swapping this phrase out for “Was this helpful to you?” or “I’m glad we could speak/meet.”

“Just checking in.”

Usually, the need to check in comes from a lack of communication from your prospect. While keeping yourself in their frame of mind is important, if you don’t add value to your communication, you may come across as desperate or greedy. To add value, try coupling your check in with something like, “I’m checking in because I had an idea that might help you,” or “I did some research after our last conversation and here’s some new information I have.”

“I think…”

When you preface a statement with “I think”, you are suggesting that this is merely opinion and not fact. Your words lose power. Consider the difference in “I think you should make an offer,” and “You should make an offer.” By losing the “think” from your vocabulary, you’re highlighting your expertise instead.




Powerful Ways To Boost Your Confidence

A lack of confidence is difficult enough to manage in personal life. But it can be a death sentence for your professional life. If you suffer from low self-esteem, we have a few tips to help you get back on the road to feeling great about yourself and your accomplishments.

1. Take care of your appearance. This may seem superficial, but there’s certainly a connection between how you look and how you feel. A few extra minutes in the morning to make sure you are happy with your clothing and appearance can make all the difference in the world.  Dressing to match how you want to feel can take you a long way toward actually feeling good. It can make you feel successful and presentable to the world.

2. Think positive thoughts and get rid of the negativity. The way we speak to ourselves, even in our thoughts, has an impact on confidence. When you catch yourself thinking negatively stop and correct yourself with truthful, but kinder statements. For example, “That was a stupid idea” can become “Next time, I’ll do this instead.” 

3. Consider your positive traits. This might seem a little silly, but make a habit of writing down what you do like about yourself. Switch your focus to these finer points rather than giving attention to what makes you feel bad.

4. Build others up. We always hear that it’s better to give than receive, and this extends beyond tangible gifts. Stop focusing on your own low self-esteem and look for others who may be feeling the same way. Each day, find a way to build someone else up with a sincere compliment or by spending a little time with someone who could use a friend. You’ll be amazed at how good you’ll feel after making someone else feel better.

5. Change your posture. The brain and the body send signals back and forth all day – it’s a two-way street. If your confidence is affecting your posture poorly, try switching it up and see if changing your posture will affect your mood. Spoiler alert: it will.

6. Get smarter. We feel better when we’ve learned something or accomplished a goal. There’s an entire world of information out there in the form of free and affordable online classes, education opportunities through other businesses, and libraries full of books. Take up a new skill, whether it’s related to work or something you’ve always wanted to learn.



So You’re Out Of Ideas…

It happens to all of us. Inspiration runs out. Business stalls. Things are going nowhere. Don’t despair! We’re here to infuse your day with some great ideas to inspire creative thinking. So next time you’re stuck…

Walk Away.

Literally. Stop what you’re doing. Turn off the computer, put away your list and take yourself outside. Give yourself 20 to 30 minutes to just walk and enjoy being outside, no matter what the weather is like. Most importantly, don’t bring your phone or any music to listen to. Look around and appreciate where you are –  and enjoy the silence of being alone with your thoughts.

Vent To A Colleague or Friend.

Use the people around you as a sounding board for your frustrations. That’s what friends are for. They say that it’s always easier to clean someone else’s house. Chances are, the people you talk to have been in similar places themselves, and they probably have some insight to offer. You may also be too close to your frustration to solve the problem. Sometimes it takes an extra pair of eyes or ears.

Change The Scenery

Mix things up by finding a new place to work. Do you have an office? Find somewhere you can sit outside. If you usually base your operations from home, try out a few hours at the library or a coffee shop. Determine how you can change your work environment to best suit you.

Surf The Web For Inspiration.

From Pinterest to Instagram to individual websites, there are enough men and women succeeding in this world to give you inspiration for years! Search for agents in other cities or find an agent in town who you admire and consider how their approach to business can change the way you operate.

Take the day off.

If you’ve got pressing matters to attend to, this won’t work for you. But if you’ve got the time, take it. Give yourself a break, whether it’s taking care of household tasks, reading a good book, or just relaxing all day. We all need time to relax and rejuvenate, and if you’re unbalanced you won’t make any progress.


Marketing Your Business In May

How is your marketing plan shaping up this year? Here are some ideas to focus on for the month of May.

Prepare for Summer Holidays

There are lots of ways to celebrate in the coming months. Prepare your marketing materials, promotional items, and mail outs for holidays like Memorial Day, Father’s Day, Independence Day. Don’t miss out on the general relaxation of summer months. Sending a pack of movie tickets to your favorite clients can continue your relationship and give them a way to get out of the heat.

Community Partnerships

There are many small businesses that cater to summer entertainment for children, from dance camps to swim lessons to summer classes. Partner with these businesses to reach a new audience. Consider hosting a giveaway for a free week of camp with a particular business, or sponsoring a lunch for kids taking part in summer sports. You’ll be marketing yourself as having strong connections with the community and care for the next generation.

Social Media Focus: School’s Out

As children are finishing the school year, take an opportunity to send parents information on fun summer activities. This is another opportunity for you to build positive associations and relationships with local businesses as you can share their content to help your audience narrow down their summer plans.

Social Media Challenge: Schedule Your Big Days

This month, take an hour or two to prepare your posts for the summer months. Create images, write a blog or two, and schedule articles that will inform and entertain your audience. Too often, we feel that the big (and most marketable) events have snuck up on us. Use your time wisely and you’ll be grateful you prepared ahead of time.

The Resource: May 2017

We often hear our real estate friends say they’re short on time and can’t handle regular posting to social media. So, each month, we collect a full month’s worth of posts for you to pass along to clients, friends and family.

Texas Living

Just For Fun

Around The House

Decor Inspiration

Buying And Selling