Find Your Perfect Tagline

There are many companies that can be identified just by their tagline or slogan. “I’m lovin’ it!” “A diamond is forever.” “Maybe she’s born with it…” You don’t have to have a global platform to benefit from a good tagline. Local brands and small businesses can still make a memorable impression with a unique slogan. … Read more

What Potential Clients HATE About Sales People

  It’s no surprise that consumers aren’t comfortable around salespeople. But could your sales tactics be hurting your chances of winning your next client? Here are just a few things that could be causing your leads to run the other way. 1. Not Really Listening Professionals in any kind of sales industry have a reputation for pushing … Read more

Take It Offline: 5 Non-Internet Marketing Tactics That Still Work

We can all agree that the internet has completely changed the way we do business. Marketing, more than almost anything, has completely reinvented itself through social media platforms and blogging, among other things. The connectivity of the world wide web has made reaching millions of people more achievable than ever. However, you don’t have to … Read more

How Much Is Your Time Worth?

If you work for yourself, like many do in the real estate industry, it’s important to know the true value of your time. Driving to and from appointments, working on contracts, attending CE classes, and networking, among other activities, can take a toll on your day. Before you spread yourself too thin, you’ll want to … Read more

Business Planning in January

Welcome to a New Year! There’s something wonderful about a fresh, new year and all the possibilities it brings. If you’re like most, you probably have goals you plan to reach this year, and a good idea of how to achieve them.  This is a perfect time to take advantage of the momentum you’ve built … Read more

The Resource: January Social Media Plan

We often hear our real estate friends say they’re short on time and can’t handle regular posting to social media. So, each month, we collect a full month’s worth of posts for you to pass along to clients, friends and family. Happy New Year! Melinda Gates’ Inspiring New Year’s Tradition (Real Simple) 15 Healthy Sandwiches … Read more