3 Ways You Can Set Yourself Apart From The Rest

In the oh-so-small world of real estate, it’s easy to feel like you’re swimming upstream. Whether you’re new to the market or you’re a seasoned pro, competition for real estate is fierce. How can you set yourself and your services apart from the rest?

Find Your Niche

If you’re new to the world of real estate, this one might not come as easily as it would to a more experienced agent. However, focusing on mastering a sub-section of the market is important. Just as in any other business, potential clients are looking for someone who can understand their unique needs, whether it’s a veteran, a luxury buyer, a senior citizen, or a first-time buyer. General knowledge is fine, but finding your niche allows you to shine.

Newer agents may want to focus on a particular neighborhood or zip code, a specific type of property, or a specific kind of client. Seasoned agents can look at their past clientele and transactions to find both their strength and source of joy to find a niche.

Embrace Your Differences

In both personal and professional circles, your personal characteristics, hobbies, and relationships are the most interesting thing about you. Take advantage of any memberships you hold in social organizations, churches, or academic environments and look to serve your fellow members. On social media and on your website, highlight your passions. You may love rescue dogs, local theater and art, or running marathons. These differentiators certainly won’t hurt you, but they will absolutely make you easier to find for a potential client who shares your interests.

Share Your Knowledge

One great way to separate yourself from the crowd is to offer training events or workshops that connect with the public in a meaningful way. Local libraries often offer space for free and these spots make great locations for community classes. You don’t have to stick to the classic first-time home buyer class either. If you’re an expert stager, offer a course on staging a home to sell. If you’ve found a niche working with seniors, offer a class in helping elderly parents move. There are a wealth of topics to teach that could both help the public and help your business.

Reaching Your Target Audience: Senior Citizens

In recent years, more real estate professionals are considering expansion into the real estate market. And with over 20% of the population in the 50+ age range, marketing to seniors could mean a big boost to your business. As with any prospective client, your strategy and consistency need to be on point. If you’re looking to market yourself to an older clientele, consider the following advice.

Don’t Give Up On The Internet
The idea that Facebook is out of the question for grandparents will lead you in the wrong direction! In fact, 26% of Facebook users are 50 or older, with half of those being older than 60. Even more importantly, when you are marketing to senior citizens, you may want to be reaching their children, and another 16% of Facebook users are ages 40-49. Consider sponsored posts and ads to build your following and emphasize your interest in helping the older generation buy and sell.

But Mail Is Still Your Friend
Research shows that about half of senior citizens prefer television and print media to receive their news and information. Direct mail listings will allow you to reach your target demographic and give your prospective clients information on the retirement neighborhoods and communities in their specific area. Aside from bulk mail, consider purchasing an ad in the newspaper or a magazine that targets seniors.

Not Everyone Is Downsizing
While some older clients may be looking to downsize their home or to move into a retirement community, some are looking to maintain the home and lifestyle they’ve become accustomed to. Others may want to keep enough space in their home for children and grandchildren who come to visit.

Anticipate The Emotions
There are lots of reasons senior citizens may want to move out of their home, and not all of them are happy. Some may be dealing with loss of pride and independence as they move into assisted living, some may be moving after the death of a spouse, and some may be moving at the insistence of adult children. If an adult child is involved, the parent may feel like they are left out of the decision, so make sure to include them in conversation. The process may not be an easy one, so offer kindness, sensitivity, and patience.

SOURCES:
http://www.seniorlivingmag.com/articles/2013/07/why-todays-seniors-are-buying-real-estate
http://themembersedge.blogs.realtor.org/2012/07/11/tips-for-realtors-specializing-in-real-estate-for-senior-citizens/
http://www.streetdirectory.com/travel_guide/64529/real_estate/marketing_to_seniors_in_the_real_estate_market.html

The Resource: 30 Social Media Posts You Can Use This Month (March 2018)

We’re all about making your life easier. And when it comes to social media, finding relevant articles and resources can become a chore. We’ve created a list of 30 great things to share!

Texas, Our Texas

Why Texas Wines Are So Unique
Top 50 Barbecue Joints In Texas
Meanwhile, In Texas
15 Small Texas Towns You Need To Visit
The Ultimate Texas Road Trip

Around The House

DIY Storage Solutions Your Home Needs Now
10 Houseplants That Are Safe For Dogs and Cats
5 Things The French Know About Laundry
A 10-Minute Trick To a More Organized Closet
Spring Cleaning Tasks That Homeowners Overlook
Decluttering: What To Do When Too Many Things “Spark Joy”
10 Chores You Only Need To Do Once A Year
10 Ideas To Help Organize Your Pantry
Smart Remodeling For A Healthier Home
Preparing Your Garden For Spring

Decor Inspiration

Inexpensive Ways To Add Expensive-Looking European Tile To Your Home
32 Great Ways to Style a Coffee Table
Designers Think These Shades of Blue Are the Best For Your Walls
11 Striking Ways To Add Color To Your Home
15 Great Design-Minded Uses for LED Lighting
10 Home Office Ideas That Will Motivate You To Work

Easter Holiday Fun

40 New Ways To Decorate Eggs
Interesting Things You Never Knew About Easter
Easter Traditions To Start With Your Family
Quick And Easy Easter Decorations

Buying And Selling

9 Unexpected Ways Paint Can Reboot Your Curb Appeal
First-time Homebuyers – Here Are the Places To Move
Want to Buy a New Home? Builders Want To Help
Pros and Cons of Homeowners Associations
Your Home Tax Deduction Checklist
You Can Save For A Downpayment Faster Than You Think

 

 

Marketing Your Business In March

Spring is here! While some are getting the itch to declutter and clean, it’s a great time to declutter what isn’t working in your business and make some new marketing plans!

Start (or beef up) your Instagram account

Here’s some big news – Instagram is now featured and shared on more websites than Twitter. While Twitter still has more account holders, this news means that Instagram is still growing steadily and more and more businesses and blogs are turning toward this trend. If you haven’t already set up an Instagram account, now is the time to do it! With a visual business like real estate, you’ll be missing out if you don’t.

What’s Coming Up?

April has some fun you can feature on social media and other marketing. April Fools Day, is of course, a lot of fun. Passover begins on March 30 and Easter falls April 1 this year. But don’t miss out on sending your clients and followers tips on green home living and recycling as Earth Day approaches on April 20.

Social Media Focus: Green Living

As we mentioned above, Earth Day on April 20 will have a lot of minds turning toward recycling and green living options. Highlight your local recycling center, tips on conserving water and energy at home, and growing your own vegetables. The spring season will have your followers craving this info.

Social Media Challenge: Make a Plan

Some entrepreneurs may like to “wing it” in their social media marketing. But in this day and age, social media provides the most affordable way to reach your followers. You can get in on their everyday conversations and promote your business, free of cost (unless you choose to run an ad). Your social media marketing should receive just as much attention, if not more, than your other forms of marketing. Sit down and ask yourself what you want to accomplish on social media? More followers? More leads? More visibility? How will you get there…by posting more regularly, by running occasional ads, and by developing a strong and consistent presence online.

You Need A Vacation!

When you are in charge of your own business, there’s an assumption that you can do whatever you want with your time. However, that “freedom” often makes it harder to get away. And even when you do take a rare vacation, it’s hard to make it a true vacation – work always beckons.

With Labor Day weekend coming up, here are some whys and hows of how to take the time that you need without sacrificing your business.

WHY YOU NEED TO TAKE A VACATION

First of all, multiple studies have shown that your brain still works while it’s relaxing. In fact, during mental “down time” your brain is focusing itself on boring, but essential, tasks like memorizing skills you learned last week.

Secondly, your brain has two levels of operation. One level is focused on tasks while the other is focused on letting your mind wander. If you are always in task mode, your brain isn’t able to daydream, wander, and come up with creative solutions.

Thirdly, it is scientifically proven that people who take several short vacations are happier and remain happier for up to two weeks after their vacation is done. So, it’s not only beneficial to take some time off but to take smaller, more frequent vacations.

 

HOW YOU CAN MAKE IT HAPPEN

Plan. Plan for how taking the time off will impact your business. What might happen while you’re away and how can you plan for it now?

Arrange for Help. Even though you’re operating independently there are probably other agents in your office who can cover for you while you’re gone, especially if you offer to return the favor. Set up what you need before you leave and work out how compensation will work in case you need to call on them.

Be Clear with your Clients. You don’t want to surprise your clients with having your fellow agent step in to cover their questions, showings, etc. Make sure all of your clients know you’ll be out of town and introduce them to your colleague (at least via email) before your departure so they feel comfortable with the situation.

If You Must Work. If you plan on being reachable during your vacation, make sure you set aside specific times to handle work calls and emails so that they don’t interfere with your time or your family’s time to relax. Schedule a little time in the morning and/or a little time in the evening to catch up on what you’ve missed!