Happy summer! As we know, the summer months can be a little crazy (in a good way) in the real estate world. Hopefully, your business is booming and we’ll be seeing your happy face in our office several times in the next few months. Whether things are going strong or you’re wondering when you’ll get that next client, this is no time to let your marketing efforts fade away. What can you do this month to strengthen your future business?
Keep An Eye On The Calendar
It seems like everyone is offering some kind of promotion for Independence Day. If you’re worried about getting lost in the 4th of July crowd, there are fun holidays throughout the month of July that might be fun to celebrate. What about an ice cream social in your neighborhood to celebrate National Ice Cream Month (July) or Vanilla Ice Cream Day (July 23)? Pass out free breakfast on July 26 for National Bagel Day, or hold an event to celebrate International Day of Friendship on July 30. You can also begin to think a little further ahead to Back To School in August and host a school supply drive or back to school party.
Stopping in to visit your past clients’ houses with a small gift is a great way to stay in touch. For summer themed gifts, consider a S’mores kit, beach pail filled with goodies, or gift cards to get ice cream or frozen yogurt or to see a movie in a nice, cool theater.
Social Media Fun: Party Time
Social calendars fill up during the summer months. Use your social media pages to feature easy-to-make dishes and desserts to bring along to those summer cookouts and 4th of July parties, DIY party decorations and ideas, and pool safety tips, among other ideas.
Social Media Challenge: Host A Scavenger Hunt
Get your followers engaged by hosting a fun city-wide scavenger hunt. Make a list of fun things to see and do around town (theme parks, popular eateries, and more) in the summer months, and ask them to post a photo and tag your business page. Any follower who completes your list can be entered in a drawing for a fun prize!