Many real estate agents are good at their job, sincere with their customers, and hard-working individuals. If you’re an agent, there’s a good chance that you enjoy working with others – the difficult part is finding the clients in the first place. Here are some strategies to help you attract more prospects by letting others in on the story of YOU.
Marketing is about storytelling – telling the story of you and your business to the people who want to hear it. Years ago, customers may have wanted to see a polished facade of the businesses they patronized, but that has changed. Especially if you are running your business as an individual, customers expect transparency. They want to know with whom they are spending their money.
To do this well, you probably shouldn’t lay everything out on the table. But there are certain elements of your story that will help you connect with customers.
How Others Experience Your Work
Obviously, testimonials tell the best story. Former customers have the opportunity to tell your future customers the real-life experience of working with you. If you haven’t done so already, reach out to your former clients and ask if they can share their story with you. And don’t just stop at Zillow or Facebook reviews – take those reviews and add them to your website, social media timelines, or e-blasts.
Posting a picture of a smiling couple at closing or a family in front of their new home speaks volumes. Again, this paints a real-life picture of your work. A testimonial can give glowing words, but can’t compare to glowing smiles on actual faces. Don’t forget to document these moments with your customers. This should be a regular part of your marketing campaign.
Your Unique Perspective
Every agent is different. Whether you hobbies include interior design, the great outdoors, or trying every restaurant in town, customers want something they can connect to. By being little bit more open about your life and your personal interests, you could very well win a client who shares your hobby.
Your story is your way of demonstrating your value, experience and expertise to a prospective client in a way that they can relate to and not be intimidated by. The better they know you ahead of time, the more comfortable they’ll be moving forward.