Free Download: What Is Title Insurance?

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WHAT IS A TITLE? Simply stated, the title to a piece of property is the evidence that the owner is in lawful possession of that property.

WHAT IS TITLE INSURANCE? Title insurance protects real estate owners and lenders against any property loss or damage they might experience because of liens, encumbrances or defects in the title to the property. Each title insurance policy is subject to specific terms, conditions and exclusions.

HOW DOES TITLE INSURANCE DIFFER FROM OTHER INSURANCE?
Insurance such as car, life, health, etc., protects against potential future events and is paid for with monthly or annual premiums. A title insurance policy insures against events that occurred in the past of the real estate property and the people who owned it, for a one-time premium paid at the close of the escrow.

WHAT DOES IT COVER? Title insurance protects against claims from defects. Defects are things such as another person claiming an ownership interest, improperly recorded documents, fraud, forgery, liens, encroachments, easements and other items that are specified in the insurance policy.

WHO NEEDS IT? Purchasers and lenders need title insurance in order to be insured against various possible title defects. The buyer, seller and lender all benefit from issuance of title insurance.

HOW IS A TITLE INSURANCE POLICY CREATED? After the escrow officer or lender opens the title order, the title agent or attorney begins a title search. A Preliminary Report is issued to the customer for review and approval. All closing documents are recorded upon escrow’s instruction. When recording has been confirmed, demands are paid, funds are disbursed, and the actual title insurance policy is created.

WHAT IS ESCROW? Escrow refers to the process in which the funds of a transaction (such as the sale of a house) are held by a third party, often the title company or an attorney in the case of real estate, pending the fulfillment of the transaction.

WHAT ARE THE TITLE INSURANCE POLICY TYPES? The Owner’s Policy insures the new owner/home buyer, and a lender’s policy insures the priority of the lender’s security interest.

Color In Branding: What Message Are You Sending?

Whether you are creating a logo, customizing your website, or creating flyers and business cards, your goal is to tell your potential clients what they can expect from you. Color plays a big part in this process as most of us associate certain colors with concrete feelings, attitudes, and tones. So what is your logo saying about you?

RED

Red is powerful and dynamic, reflecting youth, boldness, and energy when used in a brand. Depending on the other visual elements of your brand, it can portray friendliness and strength or come across as aggressive. If you want to get attention quickly, red is your color.

ORANGE

Orange comes across as friendly, cheerful, and confident when used in branding. Borrowing power and strength from red and optimism from yellow, orange is a great option for conveying comfort and warmth.

YELLOW

People tend to associate yellow with optimism and happiness. It is the easiest color for the human eye to see and the first color that infants respond to.  However, if you use too much yellow, it can convey anxiety and caution (think warning signs when you’re on the road). You’ll notice that most successful brands that use yellow use it along with another color to neutralize it just a little bit.

GREEN

Green makes us think of peace, healthiness and positive growth (whether in plants or in wealth). It is a color of balance and harmony. If you want your customers to think of restfulness, peace, and a balance of logic and emotion, consider green in your logo. It has one of the most positive responses among the colors.

BLUE

Blue is the most popular color according to personal tastes of both men and women. It evokes feelings of trust and dependability. Blue is reliable and responsible – we associate it with sensibility. When used the wrong way, it can be perceived as cold or unfriendly, because it is one of the last colors our eyes recognize, as opposed to yellow, which is the first color most people notice. If your focus is on building relationships based on trust, blue may be your perfect color.

PURPLE

Purple gives us several different meanings, including creativity, wealth, and spirituality. Using red’s energy and blue’s dependability, purple conveys imagination and balance and mystery. Interestingly enough, purple is the color most likely to cause our minds to wander, so you may want to couple it with another color in your logo.

PINK

Pink, being a softer and less intense version of red, reflects compassion, care, and understanding. Obviously, it has romantic and feminine notes as well, which complement that nurturing feeling. Where red stimulates, pink soothes. Too much pink can come across as submissive and immature, but can be coupled well with others to convey your message.

BROWN

Brown is high on the list of least favorite colors among both men and women. While it’s not very visually stimulating, it does reflect stability, sensibility and structure. The “boringness” of brown lends our minds to dependability and protection. It’s a serious color, so if you’re looking to give a feeling of being down-to-earth without coming across as bland, adding another color is a great idea.

BLACK

Black is serious, disciplined and luxurious. It also reflects control and sophistication. It is a powerful color. If you want to be taken seriously, incorporate black into your branding.

Build Your Business In June

Happy summer! As we know, the summer months can be a little crazy (in a good way) in the real estate world. Hopefully, your business is booming and we’ll be seeing your happy face in our office several times in the next few months. Whether things are going strong or you’re wondering when you’ll get that next client, this is no time to let your marketing efforts fade away.  What can you do this month to strengthen your future business?

Keep An Eye On The Calendar

It seems like everyone is offering some kind of promotion for Independence Day. If you’re worried about getting lost in the 4th of July crowd, there are fun holidays throughout the month of July that might be fun to celebrate. What about an ice cream social in your neighborhood to celebrate National Ice Cream Month (July) or Vanilla Ice Cream Day (July 23)? Pass out free breakfast on July 26 for National Bagel Day, or hold an event to celebrate International Day of Friendship on July 30.  You can also begin to think a little further ahead to Back To School in August and host a school supply drive or back to school party.

Pop Bys

Stopping in to visit your past clients’ houses with a small gift is a great way to stay in touch. For summer themed gifts, consider a S’mores kit, beach pail filled with goodies, or gift cards to get ice cream or frozen yogurt or to see a movie in a nice, cool theater.

Social Media Fun: Party Time

Social calendars fill up during the summer months. Use your social media pages to feature easy-to-make dishes and desserts to bring along to those summer cookouts and 4th of July parties, DIY party decorations and ideas, and pool safety tips, among other ideas.

Social Media Challenge: Host A Scavenger Hunt

Get your followers engaged by hosting a fun city-wide scavenger hunt. Make a list of fun things to see and do around town (theme parks, popular eateries, and more) in the summer months, and ask them to post a photo and tag your business page. Any follower who completes your list can be entered in a drawing for a fun prize!