6 Gifts Under $30 – Perfect for your Favorite Client!

Oh no! Christmas is just weeks away! Have you ordered your client gifts yet? There are plenty of standard gifts available, but what will you send to those extra special clients this year? We’ve compiled a list of options – all under $30 – for your closer relationships.

Gingerbread Man Seed Cylinder, Wild Birds Unlimited $26.99

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Cold winter days offer the perfect opportunity to invite the birds to the yard. Your clients can watch the birds from a cozy spot on the couch in their new home.

Herb Garden Seed Kid, Williams-Sonoma $29.95

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The gift that keeps on growing!

Microwave Popcorn Popper, UncommonGoods.com $14.99

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This adorable and health-conscious popcorn popper is inexpensive enough that you can couple it with a month’s subscription to Netflix!

Kirigami Christmas Cards, Signals $29.98Why send a regular card when you can send a piece of art?

The FORMCard, The Grommet, 9 for $21.95

This is truly unique! The card is made of bio-plastic and, after being placed in hot water, conforms to whatever shape the user desires. It’s reusable, too, and could be especially handy around the home.

State Bamboo Cutting Board, Kohl’s $17.99

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Especially thoughtful for your new-to-the-state clients.

Four Winter Blog Topics That Will Boost Your SEO

We know December is usually a busy time for people, whether or not they’re in the real estate industry. Still, it’s no time to be getting lazy about business. To keep you on track, here are 4 great blogs you can write during the winter months to keep in touch with your clientele.

Holiday Activities

Depending on where your own interests lie, a post telling people where to find the most holiday cheer is a great way to connect. You can post anything from the best places in town to visit Santa Claus, best lighting displays, church service times, or places for ringing in the new year. A blog post like this does a couple of things for your business. It keeps your current clientele in the know, but will also rank pretty well in search results.

Winterizing

Here in Texas, winterizing your home takes on a whole new meaning. While people might not need to snow-proof their homes, there are good home maintenance tips you can offer during our colder months. Aside from that, there are plenty of things your favorite homeowners can be doing around their gardens.

Home Safety for Vacationers

We all worry about safety when we leave for vacation, so this is a perfect time to share some tips on how to keep things secure at home. You can do a little online research to find some great advice to pass on. This kind of post shows that you are truly invested in the well-being of your followers, friends, and clients.

Holiday Recipes or Decorations

Got a list of favorite recipes for celebrating? Or advice on throwing a great party?  Pass those tips on to family and friends via your website blogs. The more unique and “closer to home” the better. Let this be a great blog for telling a personal story about your grandmother’s famous cookie recipe, or your own family holiday traditions.

7 Steps to Surviving Holiday Networking

Here come the holidays! The party and networking opportunities are all closing in on you! Great news – this season provides some of the best chances to meet, greet, and generate leads that you’ll see all year.

To make the most of the celebrations, here are 7 Tips For Surviving Holiday Networking Events.

  1. Say YES!
    With a busy holiday calendar, you may be inclined to turn down a few opportunities. Of course, it’s important to maintain some balance, but be sure to take advantage of the gatherings as a way to make friends and follow up with your existing connections.
  2. Plan the Party
    Create positive associations with your colleagues by hosting your own party. Others will see you as an influencer and point of contact in their own networking and business journey. Of course, when you take on the role of host, you have an opportunity and responsibility of connecting others. For each person you invite, consider who you can invite as a party counterpart for your guest.
  3. Don’t Forget The Greeting Cards
    There are so many online services for creating your own greeting cards. These services are so easy to navigate (Shutterfly, VistaPrint, and Pear Tree are just a few) that there’s no excuse not to recognize your clients and colleagues with a quick note. Don’t miss out on your peripheral contacts. Go through your business card file and get those cards in the mail!
  4. Be Prepared
    Holiday parties seem more relaxed than other networking events, but it’s still important to bring along business cards and a schedule, if you use something other than your phone. You want to be ready to schedule follow up meetings in the new year!
  5. Know What To Talk About
    Be a conversation starter! Have open-ended questions prepared to keep the conversation flowing. “Tell me about your holiday plans…” and “What are your New Years’ Resolutions?” will carry you much farther than “Are you ready for Christmas?” And always remember that putting the focus on others is a great way to earn favor in the eyes of your colleagues.
  6. Send A Thank You Note and “Share” The Love
    Always, always, always follow up with a thank you to the host or hostess to let them know you had a wonderful time. If the event isn’t a private one, post pictures to social media and tag your host and colleagues. This is a great way to help grow their network and paint you in a positive light.
  7. Don’t Overdo It
    Relax and enjoy yourself, but know what your limits are when drinking is involved. Remember that these parties are still professional events. You can still be the life of the party without sacrificing any important relationships!

Marketing Your Business in November

Autumn is here! In Texas, that means football, unpredictable weather, and the chance sighting of a leaf changing color, but there’s still a distinct feeling in the air throughout the fall months, and with some of the ideas below, you can use it to your advantage when it comes to lead generation.

Get Involved

There’s always something to do in the fall months. From high school athletics to community festivals, there are wonderful opportunities for sponsorship and involvement. Go a step further than placing that ad in the football program and volunteer your time. It will give you a chance to talk to people instead of just hoping your ad catches someone’s eye.

Give Back

This is a great time to sponsor a food or clothing drive for the less fortunate. Partner with a local business and spend a day collecting items for those in need. Bring along some refreshments to hand out to your new friends.

Refer Your Fall and Winter Weather Vendors

Remind your mailing list about your favorite gutter cleaners or lawn clean up crew. As your clients prepare their homes for colder weather, you’ll be able to keep yourself in the top of their mind by helping them find good help quickly.

Help Your Clients Prepare

Create a Winter Weather Prep checklist or ebook that visitors to your site can download by signing up for your email list. The information will be useful, and you’ll be able to keep their attention with future emails.

Beat Them to the Punch

Every business sends Christmas greetings, and most homes are so inundated with cards that promotional mailing gets completely overlooked. Get a step ahead by sending a Thanksgiving card and recipe to your mailing list!

Sources and Further Reading:
Fall Real Estate Tips
20 Fresh Fall Ideas for Generating More Leads
3 Fall Marketing Ideas for Real Estate Agents

November Social Media Calendar

We often hear our real estate friends say they’re short on time and can’t handle regular posting to social media. So, each month, we collect a full month’s worth of posts for you to pass along to clients, friends and family.

The Holiday Season

5 Decluttering Projects To Help You Get Ready for the Holidays (Houzz)
15 Simple Thanksgiving Centerpieces (Shelterness)
Bring Farmhouse Touches Into Your Home for Thanksgiving (The Spruce)
Thanksgiving Hosting Hacks (Better Homes and Gardens)

Texas Living

Meanwhile In Texas (Texas Monthly)
How the World Series Finally Vindicated Astros Fans (Texas Monthly)
15 Songs That Embody the Texas Spirit (Wide Open Country)
Texas Meals You Have To See (and Taste) to Believe (Texas Hill Country)

Just For Fun

DIY: Make a Fresh Magnolia Wreath (Houzz)
The Top Travel Destinations of 2018 (Elle Decor)
Peek Inside the Homes of 23 Classic Hollywood Stars (Veranda)
Home Decor Ideas for People Who Love Their Dogs A Little Too Much (Realtor.com)

Around The House

What To Store in the Laundry Room, And What You Shouldn’t (The Spruce)
Composting How-Tos (Better Homes and Gardens)
The Ultimate Stain Removing Guide (Better Homes and Gardens)
Garden Trends for 2018 (HGTV)
Garage Organization Ideas That Will Give You Your Parking Space Back (House Beautiful)
A Tightwad’s Guide to Getting Organized (Organized Home)

Decor Inspiration

15 Cool Shared Spaces Where Kids Can Study (Shelterness)
Stunning Ways to Redecorate the Dining Room (Good Housekeeping)
Natural Fall Decorating Ideas (Real Simple)
Unexpected Patterns that are Perfect for Fall (HGTV)
Luxurious Headboards for a Dreamy Slumber (Luxe Daily)

Buying And Selling

The Problem with Tiny Houses That No One Talks About (Elle Decor)
10 Home Maintenance Myths Costing You Time and Money (HouseLogic)
Should I Bail After A Bad Home Inspection? (The Mortgage Reports)