What To Do

1. End your experience or transaction with a survey. You can make one on your own or use a third-party service like Google Forms or Survey Monkey to facilitate your request. This puts the emphasis on the whole experience rather than solely on your skills and personality, but still achieves your goal.
2. Use what they’ve already said. You may find a line or two in your email correspondence or text messages that would be perfect to feature as a testimonial. But make sure you reach out and request your client’s permission to use their words.
3. Ask with a compliment. When reaching out for a testimonial, let the client know what led you to them. Try “I wish all my clients were as great to work with as you have been - would you consider writing a testimonial on our experience together?” or “Your opinion means the world to me. Can I send you a form to fill out for my testimonials page?”

What Not To Do

1. Last minute requests. Asking for help at the last minute disregards their own needs and priorities.
2. Making them commit on the spot. Ask casually or via email to avoid discomfort in case your perception of the transaction doesn’t match your client’s. Give them time and space to consider your request.
3. Waiting until you need a testimonial. Ask at the end of a transaction, when your client’s experience is freshest in their mind.
4. Writing a statement for your client. If they don’t have time to write a testimonial, they simply don’t have time. Don’t put words in their mouth or add the pressure of speaking on their behalf.