When most people think of LinkedIn, they think of finding jobs or hiring employees. However, the social media platform offers so much more. It's a great opportunity to make real connections and generate leads. When used correctly, creatively, and consistently, it can give your business a big boost.
Your Online Business Card
Treat your profile like a business card - you'd never attend a networking event without up-to-date and professional cards. Your profile should get the same attention. Make sure all of your information is current, including your profile picture. Take a good look at your online presence across social media, web sites, etc. Make sure that the pictures, logos, and other information are consistent across all platforms.
Your Summary
A well-written summary can represent you well. Use first person and conversational language. LinkedIn users will scan a resume, but will dig into a well-crafted paragraph. Take this opportunity to let people know who you really are. If you're looking for leads on LinkedIn, avoid industry terms that prospective clients may not be familiar with and speak to them on their level.
Your Pictures Is Worth A Thousand Words
Because LinkedIn is a site meant for professionals, your profile picture should reflect your business persona. Snapshots, cropped photos, and family or vacation pics are not welcome here. Use your professional headshot. If you don't have one, it's time to invest in some good photography!
Finish What You Started
Everything on LinkedIn is searchable. The more complete your profile is, the easier it will be for prospective clients, business partners, and vendors to find you.
Optimization
As you fill out your profile, think of your target connection. Are you looking for potential team members? Prospective clients? What words will they use to search for you on LinkedIn? Pepper your summary and experience with these search terms to optimize your chances of making good connections.
Posts
You have the opportunity to get the word out about your business by posting links, articles, status updates, and blogs. Do not pass up your chance to let the professional world know what you do! Show off your expertise and business savvy by contributing to the global conversation!
Connect
Social Media is all about participation. It's reciprocal - you get out what you put in. Comment on posts, congratulate your connections on their new positions, anniversaries, and promotions. You never know where your next lead will come from. A simple happy birthday message could lead to a big sale!
