We've posted before about the benefits of using video to promote your business. You can use Facebook, Twitter, Periscope, Snapchat, or many other platforms to broadcast your message to your followers. Keep in mind that your followers will get a notification that you are streaming live and that your video will still be available to view after your streaming has ended. Take advantage of the fact that most people today are glued to their phones and realize that you are guaranteed an audience! So, when should you be using a live video option?

Go Live When You're Viewing A New Listing

Walk your followers through a property and show them features they might not notice in a photo gallery. Unique tile? Interesting lighting fixtures? Detailed ceilings? Show it off! And remember that your viewers can comment and react in real time, so pay attention to any questions they may ask.

Go Live At An Open House

Use the opportunity to, again, show the home, but also to introduce them to vendors, show any flurries of activity during the day, and remind people to come see the home - and you - in person.

Go Live When You're Out And About

Part of selling you is selling your expertise about the city you live in. If you're at an event, trying a new restaurant, or spending time in your neighborhood, let people in on what you know about your town. Live Video is a great way to show you are savvy about social media and technology, your business, and your city.

Go Live When You Have Advice To Give

Instead of posting an article, or even a pre-recorded video, be a little more candid and offer your advice live. Now more than ever, consumers appreciate transparency. Use live streams to show off your personality and your expertise.