Whether you're just using Facebook regularly or handling your business across many social media profiles, a regular audit of your social media presence is important. An audit for your social media pages is like getting a tune-up at the garage - you can learn a lot from regular review, and know when it's time to make a change.
Audit Checklist
Here are the steps you need to take as you audit your pages.
Make a list of all of your social media profiles.
Include the following items on your list:
- The social media network (Facebook, LinkedIn, Twitter, Instagram, Pinterest, etc.)
- The URL
- Your profile name and/or description
- Number of followers, connections, fans, etc.
- The date of your most recent post or upload activity
Once you've got your list together, ask yourself the following questions:
- Am I using this platform regularly? If not, do I have time to start using it regularly?
- Who am I trying to reach on this account?
- What are my goals for this account? More followers? More interaction? Lead generation?
- Are my competitors on this platform?
If you aren't using or able to use the platform regularly, or if you're using it regularly without reaching your target market, it might be time to cancel the account. Your list will give you a good idea of what is working and what isn't. Don't be afraid to cancel or deactivate an account that isn't getting you anywhere.
Do A Consistency Check
Are the logos and descriptions the same for each page, so that your followers can easily identify you? Though each social media platform has its own tone - LinkedIn, for example, is much more formal than Instagram or Twitter - you want your branding to be consistent across all pages. This gives your audience a clear idea of who you are and what they can expect when they do business with you.
Do a URL/Username check. If you've got a strong presence on one platform, you want it to be easy to find you on another. Change your profile names and URLs if you're able, so that all area consistent.
Follow Up Regularly
Now that you have an idea of what your pages look like and the attention you're giving to them and getting back from them, check in periodically. Once a month or so, update your list and compare it to the previous one. Are you posting more? Are you engaging more? Is your following growing? Make adjustments as needed and keep checking back until you see some positive movement - then you'll know you're on the right track.
Remember, social media is a great tool if you use it well. You get what you give - so give it lots of attention, keep an eye on your progress, and you'll see results in no time!