Whether you're just using Facebook regularly or handling your business across many social media profiles, a regular audit of your social media presence is important. An audit for your social media pages is like getting a tune-up at the garage - you can learn a lot from regular review, and know when it's time to make a change.
Audit Checklist
Here are the steps you need to take as you audit your pages.Make a list of all of your social media profiles.
Include the following items on your list:- The social media network (Facebook, LinkedIn, Twitter, Instagram, Pinterest, etc.)
- The URL
- Your profile name and/or description
- Number of followers, connections, fans, etc.
- The date of your most recent post or upload activity
- Am I using this platform regularly? If not, do I have time to start using it regularly?
- Who am I trying to reach on this account?
- What are my goals for this account? More followers? More interaction? Lead generation?
- Are my competitors on this platform?