There's so much more to success than having a strong sense for business. When you're running a business, either large or small, creativity is a crucial skill. By honing your creative skills, you're allowing yourself the freedom to find inspiration more easily, adapt to new environments, and think outside the norm to find good solutions to common problems. But listen - if the idea of getting more creative in your business scares you off, you're not alone. Not everyone feels naturally inclined toward artistic pursuits. The good news is, you don't have to be. There are plenty of ways to use that right side of your brain that aren't as scary as you think.

Start With A "Brain Dump"

A brain dump is a great way to get started, especially if you don't describe yourself as a creative person. Think of a problem you need to solve in your business. Grab some paper and pens (or your laptop) and just write out every single thing that comes to your mind in association with the problem at hand. Write, draw, or type your flow of thought for as long as you can handle it. A good brain dump will get out all your ideas - good and bad - and help clear your mind for finding a solution. Along the way, you might find some inspiration for other areas of your business and life.

Take A Walk And Pay Attention

Creative thinking doesn't have to involve paintbrushes and crayons. Take a 20 minute walk around your office or home and pay attention to spaces, patterns, and textures. Consider why certain things capture your eye. Do you tend to appreciate symmetry or things that or off balance? Do you like vibrant colors or muted tones? If there's something on your walk that you find visually off-putting, what would you change?  Another great benefit of a walk is that it gives your mind a chance to wander. On idle, your brain may be able to find solutions or ideas that phones and computers and other distractions can prevent.

Take A Class

If you're feeling a little gutsier about creativity, consider signing up for a class in something you've always wanted to do. Cooking, painting, dancing - there are so many opportunities to try something new. Think of it as exercising a new muscle and see where your new activity can take your mind.

Just Go For It

Creativity isn't about being perfect. It's about trying something new, opening up your mind in a different way, and personal growth. If you're looking for some more creative inspiration, take a look at this great list.   More Reading: https://blog.reachlocal.com/creativity-in-business-4-tips-to-tap-into-inspiration-and-innovation