Even though a global pandemic is changing the way we do business, this is still a great time to reach your customers in new ways. What can you do this month to strengthen your future business?

Celebrate With Some Late Summer Holidays

Holidays can be the perfect excuse to connect with current and potential clients, and August is full of them - if you know which ones to look for. There may not be any big, widely recognized holidays in August, but there are a few good once that make connecting a breeze. Look ahead to Friendship Day (July 30) to be your perfect icebreaker. And who wouldn't love to receive chocolate chip cookie mix in a jar as a pop by on National Chocolate Chip Cookie Day on August 4. Other fun holidays include National Relaxation Day (August 15), and National Dog Day (August 26). See more at www.NationalDayCalendar.com. You don't need to celebrate in person. Let these special days be a kick starter for social media posts, blogs, mail outs, and phone calls.

Back To School

School is going to look very different this year. If you're well connected in your community, you know that parents and families are concerned about balancing distance learning, work, family life, and more. Are there ways you can help alleviate the stress? A little back-to-school gift box, sent to a favorite client, can pack a big punch. Get in touch with the schools near you and find out what teachers need most. Staying close to your community is important right now!

Virtual Block Party!

If your neighborhood doesn't already have an annual block party, it might be time for you to get the ball rolling. You can do so safely by setting up a virtual block party! We can all benefit from social interaction these days. Use the opportunity to help your neighbors get to know you and each other. You'll love being seen as a connecting point for others.