Building your credibility in the real estate world is easy – as long as you have some strong testimonials to help. Because word of mouth is such a strong influencer in the marketing world, testimonials are as good as gold. People tend to ask their friends and neighbors for advice before beginning a search for a professional to work with. Depending on your communication style, some of your past clients may send an email or letter full of praise without even being asked, and others need reminders or a little encouragement. It doesn’t have to be awkward – here are some tips on seeking out testimonials without the discomfort!
What To Do
- End your client experience with a survey. You can make one on your own or use a third-party service like Google Forms or Survey Monkey to facilitate your request. This puts the emphasis on the whole experience rather than solely on your skills and personality, but still achieves your goal. When users can send in a testimonials as a quick answer on a survey, it makes their job easier.
- Use what they’ve already said. In your time working together, chances are good for finding a line or two in your email correspondence or text messages that would be perfect to feature as a testimonial. But make sure you reach out and request your client’s permission to use their words. Text messages and emails are considered private, so you want to make sure you’re not offending past clients by using their words out of context or without their knowledge.
- Ask with a compliment. When reaching out for a testimonial, let the client know what led you to them. Try “I wish all my clients were as great to work with as you have been – would you consider writing a testimonial on our experience together?” or “Your opinion means the world to me. Can I send you a form to fill out for my testimonials page?” The emphasis here is on your own pleasurable experience as well as seeking out some kind client words. Also – most people love reciprocity and will respond to compliments with some of their own.
Of course, it’s important to respect your client’s time and schedule when you approach them with a request. At all costs, avoid:
What Not To Do
- Last minute requests and too many reminders. Asking for help at the last minute disregards their own needs and priorities. And it’s important to keep in mind that most people these days are busier than they care to be (especially so if they’ve recently moved and have to deal with unpacking, changing schools, etc.) Respect their time.
- Making them commit on the spot. Ask casually or via email to avoid discomfort in case your perception of the transaction doesn’t match your client’s. Give them time and space to consider your request.
- Waiting until you need a testimonial. Ask at the end of a transaction, when your client’s experience is freshest in their mind rather than waiting for the next time you freshen up your website or social media.
- Writing a statement for your client. If they don’t have time to write a testimonial, they simply don’t have time. Don’t put words in their mouth or add the pressure of speaking on their behalf.
Most importantly, don’t miss out on the benefits provided by testimonials because you’re afraid it will be awkward or uncomfortable. Use the above methods and your experience should be pain free!