Autumn is here! In Texas, that means more football than falling leaves, but there’s still a distinct feeling in the air throughout the fall months, and with some of the ideas below, you can use it to your advantage when it comes to lead generation.
There’s always something to do in during the fall. From high school athletics to community festivals, there are wonderful opportunities for sponsorship and involvement. Go a step further than placing that ad in the football program and volunteer your time. It will give you a chance to talk to people and make some good connections instead of just hoping your ad catches someone’s eye.
This is a great time to sponsor a food or clothing drive for the less fortunate. Partner with a local business and spend a day collecting items for those in need. Bring along some refreshments to hand out to your new friends.
Refer Your Fall and Winter Weather Vendors
Remind your mailing list about your favorite gutter cleaners or lawn clean up crew. As your clients prepare their homes for colder weather, you’ll be able to keep yourself in the top of their mind by helping them find good help quickly.
Help Your Clients Prepare
Create a Winter Weather Prep checklist or ebook that visitors to your site can download by signing up for your email list. The information will be useful, and you’ll be able to keep their attention with future emails.
Beat Them to the Punch
Every business sends Christmas greetings, and most homes are so inundated with cards that promotional mailing gets completely overlooked. Get a step ahead by sending a Thanksgiving card and recipe to your mailing list!
Big Dates Ahead
There are great dates to take advantage of during the October and November that may help you reach a new audience. Remind your constituents of these dates or plan special promotions around them.
October 14 – National Dessert Day
October 28 – Make A Difference Day
November 3 – Daylight Savings Time Ends
November 15 – America Recycles Day
November 21 – World Hello Day
November 28 – Thanksgiving