How is your marketing plan shaping up this year? Here are some ideas to focus on for the month of May.

Prepare for Summer Holidays

There are lots of ways to celebrate in the coming months. Prepare your marketing materials, promotional items, and mail outs for holidays like Memorial Day, Father's Day, Independence Day. Don't miss out on the general relaxation of summer months. Sending a pack of movie tickets to your favorite clients can continue your relationship and give them a way to get out of the heat.

Community Partnerships

There are many small businesses that cater to summer entertainment for children, from dance camps to swim lessons to summer classes. Partner with these businesses to reach a new audience. Consider hosting a giveaway for a free week of camp with a particular business, or sponsoring a lunch for kids taking part in summer sports. You'll be marketing yourself as having strong connections with the community and care for the next generation.

Social Media Focus: School's Out

As children are finishing the school year, take an opportunity to send parents information on fun summer activities. This is another opportunity for you to build positive associations and relationships with local businesses as you can share their content to help your audience narrow down their summer plans.

Social Media Challenge: Schedule Your Big Days

This month, take an hour or two to prepare your posts for the summer months. Create images, write a blog or two, and schedule articles that will inform and entertain your audience. Too often, we feel that the big (and most marketable) events have snuck up on us. Use your time wisely and you'll be grateful you prepared ahead of time.