Spring is here! While some are getting the itch to declutter and clean, it's a great time to declutter what isn't working in your business and make some new marketing plans!

Start (or beef up) your Instagram account

Here's some big news - Instagram is now featured and shared on more websites than Twitter. While Twitter still has more account holders, this news means that Instagram is still growing steadily and more and more businesses and blogs are turning toward this trend. If you haven't already set up an Instagram account, now is the time to do it! With a visual business like real estate, you'll be missing out if you don't.

What's Coming Up?

April has some fun you can feature on social media and other marketing. April Fools Day, is of course, a lot of fun. Passover begins on March 30 and Easter falls April 1 this year. But don't miss out on sending your clients and followers tips on green home living and recycling as Earth Day approaches on April 20.

Social Media Focus: Green Living

As we mentioned above, Earth Day on April 20 will have a lot of minds turning toward recycling and green living options. Highlight your local recycling center, tips on conserving water and energy at home, and growing your own vegetables. The spring season will have your followers craving this info.

Social Media Challenge: Make a Plan

Some entrepreneurs may like to "wing it" in their social media marketing. But in this day and age, social media provides the most affordable way to reach your followers. You can get in on their everyday conversations and promote your business, free of cost (unless you choose to run an ad). Your social media marketing should receive just as much attention, if not more, than your other forms of marketing. Sit down and ask yourself what you want to accomplish on social media? More followers? More leads? More visibility? How will you get there...by posting more regularly, by running occasional ads, and by developing a strong and consistent presence online.