Creating a solid business brand may seem like a simple task, but using your business’s logo, colors, website, print materials, policies, and style should be done with lots of consideration. Your branding includes anything that sends a message to the world about who you are, what you do, and what they can expect from you. … Read more
Do you know your Brand Personality? Brand Personality describes human characteristics that can be associated with your brand. These traits are things your customers can relate to. Just as our friends are a reflection on each one of us, so are the businesses and services we choose to patronize. A successful brand personality is one … Read more
Is it time to rebrand? Rebranding is something that needs to happen every so often. It keeps your business – and your own mindset – fresh and open to change. And of course, it’s a great idea to do a regular internal audit of your business, your mission, and your brand to make sure that … Read more