According to Dreamgrow, the Top 5 most popular social media sites (as of February 1, 2017) are:
Facebook
Facebook is the most obvious choice for business boosting, and rightly so. Around 70% of the entire adult population hold Facebook accounts. The amount of users under the age of 18 shrinks each year as those users flock to newer platforms. Facebook is great because it makes it really easy to get conversations started through comments and "likes" - it's perfect for building positive associations with your potential customers. Because Facebook is free, you can post advertisements (in the form of status updates, events, and more) directly to your followers at no cost, saving on your advertising budget. Their paid advertising is flexible and affordable for literally any budget and will help you reach a much broader audience. Next up - try live videos!Twitter
While only 23% of the adult population is on Twitter, it's still a bustling hub of activity, and many people turn to Twitter to learn more about the world around them, ask questions, and get opinions. Just like any social media platform, or any relationship you build, you should expect lead generation to happen immediately. It's about fostering relationships. Engage others by retweeting, replying, exchanging information, and forging friendships. Looking for people to engage with? Go to: https://twitter.com/search-advanced and fill out the places setting along with pertinent search terms such as "moving" or "buying a house" and see what the results provide. You'll have prospective clients before you knot it.Instagram
There's a false impression that Instagram is for teens and pre-teens. In fact, 33% of adults age 30-49 are on Instagram, and 59% of Milennials are using it, too. Business have noticed this trend and are jumping on board. In real estate, the product is so visual that an Instagram account makes perfect sense. Use hashtags like #realtor, #dreamhome, and #househunters on you pictures to drive traffic to your account and watch your following grow. Again, don't think of it as a lead generator as much as a relationship builder. Reach out to others and see what's going on in your community.
- Facebook - 1,790,000,000 monthly visitors
- YouTube - 1,000,000,000 monthly visitors
- Instagram - 500,000,000 monthly visitors
- Twitter - 313,000,000 monthly visitors