Some of the BEST Free Marketing Resources for Real Estate Agents

We are so lucky to live in the age of the internet, where so many things are available at the click of a mouse. From YouTube to free online courses to downloadable templates, there are so many free resources to help your business grow. We’ve gathered a few of our favorite (and 100% FREE) downloads below.

Marketing Calendar from Search Engine Journal

Anna Crowe offers 3 templates for Marketing Calendars throughout the year, complete with holidays and examples of great marketing ideas from reputable companies.

Real Estate Listing Templates from Canva

If Canva isn’t already your go-to app for image creation, download it today! But even if their already-super-simple programs aren’t working for you, their real estate templates offer a no-brainer way to make your listings look incredible.

Zillow’s Real Estate Marketing Plan

Whether you love or hate Zillow, their marketing plan is comprehensive, allowing you to take a good look at what your goals are, what you’re doing now, and what you can be doing better.

Tierra Wilson’s Checklist for Marketing A New Listing

Tierra Wilson is an excellent resource for all things small business, but she has a great background in real estate marketing, specifically. This checklist is no exception, especially if you want to step up your game with your latest listing.

Social Media Marketing Checklist From Software Advice

Social media is such an incredible resource. It’s free advertising, client followup, and top-of-mind awareness. This checklist should help you get things in order to use it well.

Making Your Social Media Stand Out

Have you ever been scrolling through social media posts and been able to match a photo to the company that posted it just by sight? If so, you’re following a company or brand with a well-defined social media plan. You can do this, too, even if you’re running your business as an individual, and it’s not a difficult task.

Brand consistency is crucial to attracting customers. Your potential client wants to know what they can expect from you, so letting your online look match the work and style of service you provide helps you earn trust from your followers.

Where to begin?

Start With A Social Media Style Guide

You can create your style guide in a Word Doc, or get a little creative with another program. The idea is to clearly define the look and tone of your social media posts, and stick to them. Before you know it, your brand will be easily recognizable and matched to your skill. Ask your self these questions:

1. What colors do I use in my branding? Will I include any other complementary colors in my branding?

2. What tone will my social media set? Professional? Cheerful? Knowledgable? Whimsical?

2. Which fonts am I using in my logo and branding? What other fonts will complement my look?

3. Which programs or apps will I use for creating templates for branded images? (Take a look at Canva and Adobe Spark if you’re looking for ideas)

4. What size and dimensions will my branded images be? Your images should be consistent across all posts.

5. Where will I find my images for graphic-based posts? Will I take photos myself or look for stock photography? Will I use the same photo filter each time for a consistent look?

6. Where will my logo and/or contact information appear on each of my branded images?

By answering these questions and sticking to the style guide you create, you’re helping your followers identify your work on sight and building familiarity.

Check for Consistency

Now that you’ve made some choices, visit each of your social media profiles (Facebook, Twitter, Instagram, LinkedIn, Zillow, Trulia, etc, etc, etc). Each profile picture should match. And while cover photos have a little more flexibility, they should match each other in tone. Check your profile info and about sections – do they have the same information? Is the contact information up-to-date, easy to find, and correct?

 

6 Online Courses That Will Help You Grow Your Business

In the busy world of real estate, there is no such thing as “free time” or “extra time.” Many agents live in a constant struggle between wanting to grow their business and finding the time to do so. With the growing world of online education, the time is yours. You can take an online class to grow your business at little to no cost and with the little time you do have – 15 minutes in the morning? 20 minutes at lunch? Right before bed?

We’ve collected a sampling of 10 Online Courses that cost next to nothing (and sometimes nothing at all) to help you gain new skills and boost your biz!

Sales

Kutztown University of Pennsylvania: Identifying Your Sales Strategy: This free course includes client needs, service differentiation, targeting and sales talent acquisition. A slide presentation with audio guides the student through sales forecasting, budgeting and presentation skills. They also address challenges to an effective sales strategy.

UDemy: Get Clients and Results at Networking Events: For $15 and 2.5 hours of your time, you will learn how to meet and create business relationships, with the right people that can help you, at any networking event or gathering. You’ll learn how to feel confident and authentic at any event and how to spread the word about your business through those meaningful friendships you form.

Social Media

Alison: Diploma in Social Media Marketing: Alison’s free course covers “the concepts and application of social media marketing and will equip you with the skills to plan and implement a successful social media marketing strategy while offering you social media certification.” Whether you run a business Facebook page, want to find more followers on Twitter, or just want a better understanding of social media principles and concepts, this is your course. You can start at any time. Expect to put 15-20 hours into it overall, and when you’re done, you can even test for a certification.

DS106: Digital Storytelling Course: Digital Storytelling is an emerging term meaning to tell your story in your own words using technology. In the world of real estate, this skill is especially important. Clients want to know the “real you” and getting a handle on Digital Storytelling will allow you to get more personal in your social media pursuits. The free course is offered throughout the year through the University of Mary Washington. You can start or stop the course whenever you’d like.

CopyBlogger: Internet Marketing for Smart People: You don’t have to be a genius to get a grasp on Internet Marketing. CopyBlogger offers an email course to help you master it all. The course is an ongoing email newsletter in 20 parts so you can move ahead at your own pace.

Personal Growth

UDemy: Social Success – Natural Confidence!: We all know that the secret to sales, networking, and likability is confidence. However, social stressors, anxiety, past rejection, and more can make feeling and acting confidently seem like an impossible task. This affordable ($15) course will walk you through 6 steps to more natural confidence. They promise to help you let go of anxiety, discover more about yourself, and find new opportunities.

UDemy: Postivity Camp: In 12 free lectures, UDemy promises to give you a more optimistic outlook on life. As they say, “The ability to think positively can make or break your career. We’ll look into strategies that help manifest optimism so you can overcome challenges that come your way.”

 

How To Audit Your Own Social Media

Whether you’re just using Facebook regularly or handling your business across many social media profiles, a regular audit of your social media presence is important. An audit for your social media pages is like getting a tune-up at the garage – you can learn a lot from regular review, and know when it’s time to make a change.

Audit Checklist

Here are the steps you need to take as you audit your pages.

Make a list of all of your social media profiles.

Include the following items on your list:

  • The social media network (Facebook, LinkedIn, Twitter, Instagram, Pinterest, etc.)
  • The URL
  • Your profile name and/or description
  • Number of followers, connections, fans, etc.
  • The date of your most recent post or upload activity

Once you’ve got your list together, ask yourself the following questions:

  • Am I using this platform regularly? If not, do I have time to start using it regularly?
  • Who am I trying to reach on this account?
  • What are my goals for this account? More followers? More interaction? Lead generation?
  • Are my competitors on this platform?

If you aren’t using or able to use the platform regularly, or if you’re using it regularly without reaching your target market, it might be time to cancel the account. Your list will give you a good idea of what is working and what isn’t. Don’t be afraid to cancel or deactivate an account that isn’t getting you anywhere.

Do A Consistency Check

Are the logos and descriptions the same for each page, so that your followers can easily identify you? Though each social media platform has its own tone – LinkedIn, for example, is much more formal than Instagram or Twitter – you want your branding to be consistent across all pages. This gives your audience a clear idea of who you are and what they can expect when they do business with you.

Do a URL/Username check. If you’ve got a strong presence on one platform, you want it to be easy to find you on another. Change your profile names and URLs if you’re able, so that all area consistent.

Follow Up Regularly

Now that you have an idea of what your pages look like and the attention you’re giving to them and getting back from them, check in periodically. Once a month or so, update your list and compare it to the previous one. Are you posting more? Are you engaging more? Is your following growing? Make adjustments as needed and keep checking back until you see some positive movement – then you’ll know you’re on the right track.

 

Remember, social media is a great tool if you use it well. You get what you give – so give it lots of attention, keep an eye on your progress, and you’ll see results in no time!

 

Are You Using These Social Media Platforms?

According to Dreamgrow, the Top 5 most popular social media sites (as of February 1, 2017) are:

  1. Facebook – 1,790,000,000 monthly visitors
  2. YouTube – 1,000,000,000 monthly visitors
  3. Instagram – 500,000,000 monthly visitors
  4. Twitter – 313,000,000 monthly visitors

Chances are, you are already taking advantage of Facebook’s network and promoting your business accordingly. Many real estate professionals also use Twitter and Instagram, and a few use YouTube. We’re going to go through a brief overview of each of these platforms and how your business can benefit from each.

Facebook

Facebook is the most obvious choice for business boosting, and rightly so. Around 70% of the entire adult population hold Facebook accounts. The amount of users under the age of 18 shrinks each year as those users flock to newer platforms. Facebook is great because it makes it really easy to get conversations started through comments and “likes” – it’s perfect for building positive associations with your potential customers. Because Facebook is free, you can post advertisements (in the form of status updates, events, and more) directly to your followers at no cost, saving on your advertising budget. Their paid advertising is flexible and affordable for literally any budget and will help you reach a much broader audience. Next up – try live videos!

YouTube

A lot of people may be under the impression that actively participating in YouTube is more work than it’s worth. Not so. While professional videos can be a big benefit for your business, what most people are looking for is information and transparency. Jessica Riffle Edwards is winning the YouTube game. The majority of her videos are filmed in the car, answering quick questions, filmed with her phone. By filming in her car, she gives her audience the impression that she is busy and on-the-go. Her videos are informative and helpful and brief – but they don’t require editing or a professional team. Not only that, but her useful information paints her as an authority in the industry. Take a tip from Edwards and film a video TODAY. Answer a question you always hear from clients. Make it brief, make it helpful, and get over your fears – upload it!

Twitter

While only 23% of the adult population is on Twitter, it’s still a bustling hub of activity, and many people turn to Twitter to learn more about the world around them, ask questions, and get opinions. Just like any social media platform, or any relationship you build, you should expect lead generation to happen immediately. It’s about fostering relationships. Engage others by retweeting, replying, exchanging information, and forging friendships. Looking for people to engage with? Go to: https://twitter.com/search-advanced and fill out the places setting along with pertinent search terms such as “moving” or “buying a house” and see what the results provide. You’ll have prospective clients before you knot it.

Instagram

There’s a false impression that Instagram is for teens and pre-teens. In fact, 33% of adults age 30-49 are on Instagram, and 59% of Milennials are using it, too. Business have noticed this trend and are jumping on board. In real estate, the product is so visual that an Instagram account makes perfect sense. Use hashtags like #realtor, #dreamhome, and #househunters on you pictures to drive traffic to your account and watch your following grow. Again, don’t think of it as a lead generator as much as a relationship builder. Reach out to others and see what’s going on in your community.

Marketing Your Open House Online

It’s no secret that digital marketing is the easiest, and often cheapest way to meet your next customer. More than 75% of American adults have a mobile phone with a data plan. The entire internet is at our fingertips, in our back pocket, and in our purses. With social media growing each year, online is the very best place to showcase your business.

if you’re marketing an Open House in the near future, here are some ways you can best take advantage of our constant access to the web.

Make Good Use Of Video

Videos have a much higher rate of engagement than photos do. And with such a wide variety of apps on the market that make creating videos and slideshows simple, there’s no excuse for not marketing one. If you’re looking for something extraordinarily easy, check out Quik (Free), which creates interesting and unique videos, complete with music, using photos you choose. If you want a little more control over your videos, our pick is Pinnacle Studio Pro ($12.99, but worth the investment).

Create a Facebook Page for the Property

Go to http://www.facebook.com/pages/create.php to create a page for your property. Select “Local Business or Place”, the  “Real Estate” as the category. Use the house address for the business name and add your own information as the contact. By inviting people to like this page, you’re focusing your attention on a smaller, but more responsive group and avoiding spamming the news feed she of people who aren’t interested. You can also boost and advertise posts to reach a better demographic for your listing. Once your page I see set up, create an event to promote the specific Open House dates.

Create an eFlyer

For this, you can use an email service like MailChimp or Constant Contact to create a flyer and distribute it to your full list. If you want a little more creativity, try an app like Canva, which makes it easy to create images and pdf files you can pass along. Don’t forget to post your eFlyer on social media, too! Include links to your single property website, facebook business page and more.

Submit, Submit, Submit

Submit your Open House to event websites. There are obvious chouses, like Realtor.com, but do not skip sites like Craigslist, LinkedIn, and Eventbrit

Go Live

On the day of your Open House, arrive early and walk your followers through a live showing. Show off the unique features of your listing. But don’t stop there. Go live again as prospective buyers arrive ano get some real time reactions as they view the home

 

Marketing Your Business In February

February is here already? The year isn’t going to slow down anytime soon, so let’s look at a few ideas to keep your marketing plans on schedule!

Start Looking at Spring Marketing Plans

We’ve got a couple of big things coming up in the spring – decide what works best for your business. You can remind your contacts about Daylight Savings Time on March 12, look ahead to Easter in mid-April or Earth Day on April 22. Use these key dates as a way to connect with customers new and old.

Revisit Your Annual Marketing Plan

You got this one taken care of in January, right? If you didn’t, it’s not too late to plan ahead for the rest of the year. If you did set up a marketing plan, now that you’re a month into the year, you should have a little bit better understanding of how it may work. Were you too ambitious? Too lax? Just right?

Social Media Focus: Spring Cleaning

With the holidays behind us and warm temperatures ahead (especially for our San Antonio and Houston audience!), many people are feeling the itch of clutter. Highlight tips for organization, cleaning, decluttering and more on your social media accounts. Help your contacts get that nice and fresh feeling!

Social Media Challenge: Who Are You?

In January, we challenged you to set aside some time to focus on social media. This month, we’re taking it a step further and we’re challenging you to post about YOU at least once a week. Tell your followers who you really are, whether it’s a selfie at a new listing, info on a new restaurant you tried, or info on your involvement in your community, church, school, etc. More people choose to do business with people they know – so let them see the real you!

The Resource: February 2017

Frontier Title Texas | Real Estate Advice

It’s February already? 2017 is well on its way. We often hear our real estate friends say they’re short on time and can’t handle regular posting to social media. So, each month, we collect a full month’s worth of posts for you to pass along to clients, friends and family.

Texas Tips

Just For Fun

Around The House

Decor Inspiration

Buying And Selling