The Resource: August 2018 Social Media Calendar

It can be tedious to keep up with social media, especially when life and work keeps you busy! If you haven’t had time to sit down and create a social media marketing plan (and you should!), we’ve got you covered with a month’s worth of articles to post to your account.

Totally Texas

Outside The Home

Decor Inpsiration

Back To School

Good Ideas

Buying And Selling


When Is It Best To Call, Email, Or Text With Clients?

Let’s face it – we live in a world where texting is the primary form of communication for most people. In many cases, your clients may have even said they prefer a text to an email or phone conversation. Technology has given us many wonderful things – and being able to send a quick message that says, “I’m running 5 minutes behind,” or “Picking up coffee before our meeting – what can I get you?” is a perk of living in the 21st century.

But there are certainly times when a phone call is not just preferable, but more appropriate for the situation. And there are times when choosing between a phone call or electronic communication can make or break your relationship with a client. Don’t panic – we’re breaking it down below.

Send A Text If…

  • You have already been working with your client for some time.
  • The information you’re delivering is brief (ex. changing a meeting time, thanking the client for meeting with you)
  • The information you’re delivering is not complicated.
  • Your question or information does not require a complicated response.
  • The client has given your their direct cell phone number and given you permission to text.

Send An Email If…

  • You have had a conversation with a client that requires additional information. For example, you’ve told them about a listing you think they’d like, and you want to follow up with website information.
  • You want to ensure that there is a record of communication.
  • Provide brief status updates.

Make a Phone Call If…

  • You have not already met with your client in person or had a phone conversation. Your first impression should never be via text message.
  • You’re delivering bad news. It’s important for your client to hear your tone of voice and for you to gauge his or her response so you can choose the best path to take next.
  • When it’s important to you that information (whether it’s practical information or tone of voice) is delivered accurately and in the proper context.
  • The nature of your conversation will likely take more than an exchange for 1 or 2 sentences.

Are You Sending Hidden Messages? Let Customers Know You Care By Changing These Habits.

Even those of us with the best intentions can send the wrong messages to the people around us. The three actions and habits below may not seem like huge faux pas, but you can be sure they tell potential clients that you aren’t invested.

Responding to calls and emails isn’t your top priority.

If clients are waiting days (or even hours, depending on the client), can make a huge difference in the way your client feels. You’re incredibly busy, of course, and may not think a slow response is a big deal. But your client does. Even if you are truly too busy to send a well-thought-out email, it doesn’t take much time to send a quick text or email that says “I received your message and want to respond more thoughtfully later.”

You aren’t touching base.

It would be rare for a client to feel like you’ve over-communciated, especially in the real estate industry. But almost all of us have been guilty of communicating too little at times. When people don’t hear from you, they usually assume the worst, thinking a deal has fallen through, or that you aren’t doing your job. Fix this by touching base regularly. Even if it’s a quick update to say, “I know you’re probably feeling anxious, but we don’t have any news yet” or “I just wanted to let you know where we are in this process.” By the way – this is a great practice to have with clients, but also a great idea with colleagues and team members.

You don’t ask for things until the last minute.

When you ask a client or team member for items at the last minute, it sends a message that you’re working on things at the last minute as well. When possible, look ahead and give timelines as far in advance as you can. This also sends the message that you are appreciative of others’ time and schedules. The same goes for deadlines – missing a deadline is one way we can convey to others that we don’t respect their time. Sticking to an agree-upon schedule is crucial.


Let’s Set Some Goals!

Confession time. Raise your hand if you’ve ever set a goal without actually taking steps to reach that goal? If you’re like most people, your hand is in the air. Setting goals like, “By this time next year, I’d like to have saved this amount of money” or “I’m going to sell 6 more houses next year than this year” sound great. However, if you aren’t changing your behavior, that goal-setting is nothing but a waste of your time.

It’s easy to dream – easy to know where you want to be – but much more difficult to map out a path to get there.

Necessary changes also mean taking a good, long look at where I am, where I want to be, and how I’m going to get there. We’ve got some steps that may help you avoid a plan that bottoms out.


Start with the present. Make a list of what is working and what isn’t as well as what brings you joy and what doesn’t. You can’t move ahead without understanding where you are. This may be a good time to survey people with whom you have done business. What was their impression of your business? Was their experience positive or negative? Does their perception match the message you’re trying to convey?

Work Backwards

Start with the big picture. What does the future look like for you? I’m not talking about this time next year – I’m talking long term. Five years ahead, ten years ahead…what does that look like? What do you want your business to be known for? What does your income look like? What does your life look like?

In setting my goals, it’s good to know where you want to be in 10 years, 5 years and 1 year. It makes planning your next steps make so much more sense.

What’s next?

When you know what the long term looks like, take a look at your short term goals. What do you need to put in place today to make tomorrow possible? If you want to sit on the Board of Directors of an organization you care about, maybe your next goal is to attend a few more networking events this quarter. If you want to sell more, maybe it’s time to invest in some online ads, or attend workshops on lead generation. One good goal begets another.

Think Big, With Wiggle Room

Nothing is more deflating than falling short of your goal. Make big plans, but make sure you’re being reasonable when you decide how quickly to get there. And give yourself help when and where you need it. If there’s someone you admire in your industry, ask if you can treat them to coffee or lunch. Ask a peer for advice on the steps you can take to meet your goal.


If there’s one certainty, it’s that your plans will change. Regardless of the specific goal you have in mind, be flexible and ready to change. There are plenty of reasons to change your goals: unexpected changes in the market, the actions your competitors take, your own life events, and more. There are so many factors outside of your control!  You may discover that something you thought would work just doesn’t and find that a new plan is necessary. Readjustment is normal and you shouldn’t see it as a setback.

Looking For Side Income? These Ideas Will Grow Your Wallet AND Your Business.

We’ve all experience the occasional sales slump. But before you start to give up, why not turn that extra time into extra cash? It could be the perfect time to start a real estate side hustle. And before you know it, both your wallet and your appointment book could be overflowing! Here are 3 ways you can earn a little extra income while you wait out the slow season.

Monetize Your Blog or YouTube Channel

If you don’t already have a blog or an active video presence, a slow season is the perfect time to get it started! When you use your platform regularly and consistently you’ll be doing two things. First, you’ll be gaining credibility as an authority in your field. Now, you could wax philosophical about real estate, but you could also turn to one of your other passions like local restaurants or community events, home decor trends, being a working parent, or any number of things. If you can be transparent and available through your blog or vlog, you’ll easily create a loyal following, making it easier to generate leads. Second, popular platforms can make you money through advertisements and affiliations. If you’re singing the praises of a certain yard tool, look into becoming an Amazon affiliate or something similar. You could get a percentage of the sales from your viewers. You can also place ads from Google and other search engines on your site, getting a few pennies for every click. Hey, it all adds up.


We know there’s that certain something that you do better than anyone else. It could be staging a home, setting up an office system, or handling your own graphic design. There’s something you do well that someone else needs! Let others in your brokerage know that you can train them on accounting software, or help them hire an assistant by handling resumes and interviews. Your little break from business could become the side hustle that saves you.

Teach Classes

If you’re looking to supplement income, teaching real estate classes could be your perfect fit. Getting certified to offer CE courses isn’t too difficult, though it will come with a fee. You can learn more about certification on the TREC website.  You can also browse major job sites like Indeed and Monster to find companies looking to hire real estate course instructors. Don’t overlook this opportunity to help others, gain credibility, and make some side income while you wait for business to pick up again.

Marketing Your Business This July

With Independence Day behind us and the start of school just a few weeks away, it’s time to plan your next move. What can you do this month to strengthen your future business?

Celebrate With Some Late Summer Holidays

Holidays can be the perfect excuse to connect with current and potential clients, and August is full of them – if you know which ones to look for. There may not be any big, widely recognized holidays in August, but there are a few good once that make connecting a breeze. Look ahead to Friendship Day (August 6) to be your perfect icebreaker. And who wouldn’t love to receive chocolate chip cookie mix in a jar as a pop by on National Chocolate Chip Cookie Day on August 4. Other fun holidays include National Garage Sale Day (August 12), National Relaxation Day (August 15), and National Dog Day (August 26). See more at

Back To School

August means kids are heading back to school, and unfortunately, some are heading back with a lot less than others. A great way to give back and encourage others to do so is by holding a back to school supply drive. You may want to collect traditional school supplies, or think outside the box and collect money for school lunches, or ask for donations of new shoes. Add your office as a drop off point and you’ll be able to connect to new friends as well.

Block Party!

If your neighborhood doesn’t already have an annual block party, it might be time for you to get the ball rolling. There are some great ideas here to get you started. Use the opportunity to help your neighbors get to know you and each other. You’ll love being seen as a connecting point for others.

Social Media Challenge: Neighborhood Know-how

Part of selling yourself as an agent is selling your expertise about the areas you live and work in. This month, use social media to highlight your favorite parts of town, from restaurants to museums to family spots to free activities. You want your audience to know that you are the best source for information! And when they’re ready to buy or sell, they’ll certainly want an area expert like yourself to guide them through the process.


Want To Appear More Successful? Make These Changes!

It may be common knowledge that people who are successful (or at least, people who project success) get treated differently. It may be something small like better service at a restaurant or something that can make a real difference, like a better seat at a networking events. Successful people get better introductions, better invitations, and, in general, more respect from the people they work with.

What may not be common knowledge is that you can project more success today by just making a few little changes. These little tricks could open big doors. Our little guide below will hep you “Fake it ’til you make it.

1. Change Your Mindset.

People who project success are usually confident people who are open to taking risks and finding solutions. If you’re not a risk taker, in business or beyond, you can start small. Take a new route to work, sign up for a kickboxing class, or start a conversation in line at the grocery store. If you’re naturally a risk-taker, try moving outside of your comfort zone in bigger ways, like taking a white water rafting trip or signing up for a talk at something like a Pecha Kucha event.

These kinds of changes will affect both your mood and attitude, which will affect productivity levels, which can help establish you as a leader. Let the success be mental and own it.

2. Dress For Success.

If you’re ready to be recognized as a leader, you’ve got to look like one. This doesn’t mean that you have to abandon your personal style, but you can polish it up. You’ll never regret being the best-dressed person in the room. Skip the at-home dye jobs and ill-fitting blazers and make some real investments in your personal style. Take pride in your appearance and it will affect the way you handle yourself, too.

3. Slow Down.

Studies have shown that people who move quickly can look frantic and anxious to others, while those who take their time appear intelligent and successful. Give yourself an extra 10 minutes to get anywhere or an extra 30 minutes for your morning routine and you won’t run the risk of rushing into a meeting or event. Whether you’re speaking to a prospective client or a peer, use a measured tone. By giving each person you speak with the time and attention they deserve (without looking hurried or ready to rush off to your next appointment), you’ll give the impression that you have the luxury of taking that extra time.

4. Change Your Body Language.

Just as speed can affect the way people perceive you, your body language speaks volumes. Successful people have a confident expression on their face, lifting their chin just a bit when they enter a room. They don’t wait for introductions; they approach others first. In fact, they’ll usually be the individuals conducting the introductions. Want to look unsure and unsuccessful at a networking event? Stand by yourself and check your emails and texts. This doesn’t make you look like a busy professional – it makes you look nervous and uncomfortable. Work the room, hold your head high, make eye contact, and your body language will start affect the way you think about yourself as well.

Now, go get ’em, tiger!