Frontier Family Spotlight: Happy Anniversary, Melanie Burton!

We are excited to celebrate Melanie Burton’s 6th anniversary working with Frontier Title. She’s a wonderful member of the Katy office team. To celebrate, we’re featuring her with a little Q&A:

How long have you been at Frontier Title Company?

6 years!

What did you do before working at Frontier Title company?

I came from another title company with lots of knowledge including 18 years in the title business. 

What do you enjoy most about your job?  

When I get the file cleared promptly and able to handle it to my closer at an early and convenient time ! 

What are some of your defining traits?

Experienced, patient and compassionate. 

What is your personal philosophy?

“Just push the buttons- if it doesn’t explode then it can be fixed !”

How do you define success?

Taking part in my family’s happiness and activities. 

How do you spend your time outside of work?

I love to color, skateboard, gardening and bass guitar!

How to Market your Business in October

Autumn is here! In Texas, that means more football than falling leaves, but there’s still a distinct feeling in the air throughout the fall months, and with some of the ideas below, you can use it to your advantage when it comes to lead generation.

Get Involved

There’s always something to do in during the fall. From high school athletics to community festivals, there are wonderful opportunities for sponsorship and involvement. Go a step further than placing that ad in the football program and volunteer your time. It will give you a chance to talk to people and make some good connections instead of just hoping your ad catches someone’s eye.

Give Back

This is a great time to sponsor a food or clothing drive for the less fortunate. Partner with a local business and spend a day collecting items for those in need. Bring along some refreshments to hand out to your new friends.

Refer Your Fall and Winter Weather Vendors

Remind your mailing list about your favorite gutter cleaners or lawn clean up crew. As your clients prepare their homes for colder weather, you’ll be able to keep yourself in the top of their mind by helping them find good help quickly.

Help Your Clients Prepare

Create a Winter Weather Prep checklist or ebook that visitors to your site can download by signing up for your email list. The information will be useful, and you’ll be able to keep their attention with future emails.

Beat Them to the Punch

Every business sends Christmas greetings, and most homes are so inundated with cards that promotional mailing gets completely overlooked. Get a step ahead by sending a Thanksgiving card and recipe to your mailing list!

Big Dates Ahead

There are great dates to take advantage of during the October and November that may help you reach a new audience. Remind your constituents of these dates or plan special promotions around them.

October 14 – National Dessert Day
October 28 – Make A Difference Day
November 3 – Daylight Savings Time Ends
November 15 – America Recycles Day
November 21 – World Hello Day
November 28 – Thanksgiving

Sources and Further Reading:
Fall Real Estate Tips
20 Fresh Fall Ideas for Generating More Leads
3 Fall Marketing Ideas for Real Estate Agents

October Social Media Calendar

We often hear our real estate friends say they’re short on time and can’t handle regular posting to social media. So, each month, we collect a full month’s worth of posts for you to pass along to clients, friends and family.

Halloween Tips

36 Stylish and Spooky Halloween Decorating Ideas
A Ghosthunter’s Guide To Buying A Real Haunted House
81 Cool Fall Table Decorating Ideas
Decorating For Fall…A Love Letter to October
Halloween Safety from The National Crime Prevention Council
“You’ve Been Boo-ed” Neighborhood Game
Easy Homemade Costumes for Kids 36

Food

Pumpkin Bread Truffles
11 Scary-Easy Halloween Cupcakes
Indulgent Caramel Apple Desserts
6 of the Best Types of Apples for Cooking

Texas Living

Meanwhile In Texas (Texas Monthly)
Voices From Hurricane Harvey (Texas Monthly)
You Can Now Buy Whataburger James Avery Charms (Wide Open Country)

Just For Fun

Laundry Secrets From 5 Star Hotels (Bright Side)
NASA Is Hiring Someone To Protect The Planet from Aliens (Good Housekeeping)
Where To Travel for the Best Fall Foliage (House Beautiful)
5 Tips For Making Guests Feel At Home (Luxe Daily)

Around The House

Oh So Organized Kitchens (HouseLogic)
Keep Your Home Clean When You’re Short On Time (HouseLogic)The Best Houseplants for the Bathroom (The Spruce)
Cleaner Linens for Better Dreams (Better Homes and Gardens)
6 Things Your Should Never Flush (Bright Side)
DIY Firepit Ideas (Better Homes and Gardens)

Decor Inspiration

How To Find A Headboard that Suits Your Style (Good Housekeeping)
Redecorate for Better Sleep (Real Simple)
Get A Farmhouse Style Kitchen (Houzz)
6 Reasons To Consider Wall Paper (Houzz)
Paint Colors You Need For A Happy Home (Elle Decor)
19 Designs That Blossom (Luxe Daily)

Buying And Selling

Avoid Overspending When You’re House Hunting (HouseLogic)
Would You Crowdfund Your Downpayment? (The Mortgage Reports)
Home Buying Costs That Veterans Should Keep In Mind (Realtor.com)
Credit Score Comebacks to Give Buyers Hope (Realtor.com)