Add Value To Your Brand With These Three Things
  Setting yourself apart from the crowd in the real estate industry is no easy task. The industry changes daily and staying on top of the competition can be a frustrating and never-ending pursuit. However, there are a few things you can do, and keep up with easily, that will help your clients, both current and prospective) feel good about working with you.

Build Community

Clients want to see that you are both invested in your community and an expert in your field. Taking measure to build and strengthen local groups helps achieve both of these results. We've written before on how creating a Facebook Group like a neighborhood forum can help your business grow. Using social media to connect a neighborhood, a group of like-minded people (like pet lovers, local hiking and running enthusiasts, etc.) is a fantastic way to network and to help others see how invested you are. But it's not the only way. Here are other ways you can build community in your area:
  • Host a neighborhood happy hour in your area
  • Put together a block party in your subdivision
  • Sponsor an area trash clean up
  • Take a leadership position on your Homeowner's Association board
  • Join or start your own MeetUp

Offer Free Resources

Show your potential clients that you're not only in this for the commission. By offering free resources, you're showing goodwill, but you're also increasing the likelihood for reciprocal engagement and turning leads into clients. There are plenty of things you can offer without spending money. EBooks are a popular offering - easy to create in your free time or during a business lull, and offered as a free download via your website. You can pick from a variety of topics, but stick with something that interests you. Consider some of the following topics:
  • Staging Tips For Selling Quickly
  • 10 Things To Do Before Your Home Goes On The Market
  • Neighborhood Guide for your city's most popular areas
  • School Information
  • Best Outdoor Activities in your city
  • Free Family Fun Activities

Partner With A Charity

By partnering yourself with a non-profit organization you care about, you'll be doing good for the community. It's also a great differentiator and a way for people to learn more about you and what sets you apart. Some ideas for partnering with charities include:
  • Hosting a food, clothing or toy drive at your next open house
  • Sponsor a family in need
  • Have your office participate in Habitat for Humanity